🚫 Why Copying Your Favorite Creator Won't Make You a YouTube Star
and TikTok tests 60 minute videos
Oh to be a dog picking oranges on a rainy day.
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💥 What’s Trending - Latest Trends on TikTok & IG
Birds of a Feather
Billie Eilish released a new album recently and a few songs from it are trending. Creators are using this sound to share sweet and sentimental moments like graduating with best friends, a before and after of their apartment, or even a glimpse at what lifelong friendship looks like.
Here’s a link to the soundBreak My Stride
Another oldie is trending! Use this one to share something funny and feel good: like this video that would most definitely be on America’s Funniest Home Videos, or share a cute video of your pet, or use it in the background of a chatty video in your niche.
Be sure to use this soundCandle Flame
This is the number one trending song on Instagram right now. It’s feel good and easy to use. Share a BTS of a trip, show of your outfit of the day, or use it over your usual content like this creator who’s making some of the most delicious looking food.
Link to the audio
🛠 Handy Dandy Tools
LinkedIn: Consume and create LinkedIn content. Install Kleo, the Chrome extension, free here.
WordPress: Create SEO-optimized articles with AI and send them directly to WordPress. Try Sebora free here.
Social engagement: Use AI to create engaging comments across social channels. Try CommentBuddy free here.
Podcasting: Extract Structured Knowledge from Podcasts all in one. Try Podwise free here.
🏆 Curated Picks
TikTok Explores 60-Minute Videos: What It Means for Creators
TikTok is testing a new 60-minute video upload limit, potentially opening up a world of possibilities for brands, marketers, and content creators.
This change could transform TikTok into a hub for long-form content like cooking demos, beauty tutorials, and educational lessons, rather than just short clips.
But my question is… do we want TikTok to do that?
Why do platforms make changes that go against what so many users liked about said platform initially? Makes me think of Instagram and Threads. Instagram is Instagram. Threads is… Twitter?
Interested in how this might change the game for TikTok users and advertisers?
Click here to read the full article and get the scoop on what these longer videos could mean for the platform.
The Secret to YouTube Success: Originality Over Imitation
MrBeast is officially the biggest YouTuber on the platform, but just copying his style won't get you the same success.
In a chat with Jon Youshaei, MrBeast (aka Jimmy Donaldson) talked about how some creators just try to copy his videos, while others take inspiration and put their own spin on things.
The real winners are those who add their unique twist and personality, bringing something fresh to the table.
It’s clear that simply mimicking his content isn’t the way to go. Instead, creators who understand the deeper elements of why his videos work and then infuse their own creativity are the ones who truly stand out.
Curious to know more about why being original beats copying? Check out the full article for some great tips from top creators on making it big on YouTube.
🤖 AI For Creators
Thanks to “The Netflix of AI,” viewers can now have a hand in creating the shows they’re watching by typing scene and episode suggestions. Learn more about it here.
“Facebook will soon use your posted content to train its AI, and opting out isn’t easy.” Read more about it.
There’s a new social media app called Retro that looks really cool. There isn’t any public discovery so the app "feels like it’s “just for you and your friends.” Read this interview with the founders (who used to work at Instagram).
🎨 Someone tells you that you HAVE to pick up a new hobby OR ELSE
🔍 Try this: Content Tips & Suggestions from Other Creators
I really like the way this creator uses the carousels on Instagram. It reads like a tweet… but even better because you’re not on Twitter (lol).
Love a success story. Check out how one creator 12x’s her leads from one post.
Lighting is so so important when making TikToks/Reels/Shorts. This creator is showing her lighting set up. I especially like how she turns off all the lights and shows how each one adds so much.
🌟 Creator Spotlight
Trent Miller: The Realtor Who’s Doing it… Very Differently
Today we’re talking about one of my favorite types of content: house tours. I’m an absolute sucker for a walk through of a gorgeous older home that has beautiful tile work, some exposed beams, or really any unique and thoughtful feature.
But those aren’t the house tours I’m talking about today. I’d like to introduce you to a young realtor who is sharing probably the fastest and maybe the strangest house tours you’ve seen.
Meet Trent Miller, the 19-year-old realtor from Greencastle, PA, who's shaking up the industry with his viral "Speed Tours" on TikTok. If you haven’t seen one of his videos yet, watch this one.
A Whirlwind Tour with a Twist
Trent’s “Speed Tours” are exactly what they sound like – rapid-fire home tours that pack all the highlights into a snappy 90 seconds.
But these aren’t your grandma’s real estate walk-throughs.
Imagine Trent zipping through homes, pointing out features with a mix of humor and high energy, sitting on toilets backward, and even striking a trending pose from ROBLOX called “pose28.”
It’s as if you’ve strapped a GoPro on a highly caffeinated guide who’s determined to make you laugh while selling you a house.
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The Genius Behind the Speed
What makes Trent’s approach so special?
For starters, it’s incredibly engaging.
Traditional real estate tours can feel like a snooze-fest, but Trent’s blend of comedy, fast pace, and relatable content keeps viewers hooked.
His collaboration with Trey Guess, a Texas-based realtor, and his best friend and content partner Gunner Moser, ensures that the videos are well-produced, fun, and always fresh.
Trent’s strategy leverages the power of humor and relatability, making real estate accessible and entertaining, especially for younger audiences.
By breaking away from the norm and injecting personality into his tours, Trent not only showcases properties but also builds a personal brand that people want to follow.
And it sure is memorable.
It’s his willingness to break the mold and show that there’s always room for creativity.
The real estate industry is traditionally viewed as serious and straightforward, but Trent’s unique approach proves that even well-established fields have space for innovation.
His “Speed Tours” are not just a fun gimmick; they’re a testament to the untapped potential for creative content in any industry.
Despite the vast amount of real estate content already out there, Trent has carved out a niche that’s both entertaining and effective.
His success underscores a critical lesson for all content creators: no matter how saturated a market might seem, there’s always an opportunity to stand out by bringing fresh ideas and a unique voice.
Whether it’s through humor, a new format, or simply a different perspective, creativity knows no bounds.
His ability to merge entertainment with information not only helps in selling homes but also educates and inspires future realtors.
By showing that age is just a number and creativity is key, Trent is paving the way for a new generation of real estate professionals.
Whether or not Trent gets a call from HGTV next, one thing is clear: he’s helping to change how we think about and experience home tours.
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Lessons for Aspiring Creators
Get Creative and Try Something New: Trent’s “Speed Tours” are a perfect example of shaking things up. Even though rapid-fire, humorous home tours aren’t the norm in real estate, they work because they’re fresh and engaging. Don’t be afraid to step out of the conventional boundaries and try something new. Innovation often comes from daring to be different, and sometimes, the most unconventional ideas turn out to be the most successful.
Collaborate for Creativity: Working with Trey Guess and Gunner Moser has been a game-changer for Trent. Collaboration brings in fresh ideas and perspectives, making the content more dynamic and appealing. Teaming up with others in your field can push your creativity to new heights.
Leverage Humor: Humor is a powerful tool to keep audiences engaged. Trent’s funny antics and jokes make his tours memorable. If you can make your audience laugh, they’re more likely to stick around and remember you.
Adapt and Innovate: Trent’s success lies in his ability to adapt traditional home tours into something that resonates with a digital, fast-paced audience. Thinking outside the box and innovating within your niche can set you apart from the competition.
Find Trent on Instagram or TikTok.
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Call for a Cease Fire
“With every passing day, hour, and minute, the Israeli military is making good on its promise to ‘open the gates of hell’ on the 2 million Palestinians trapped under Israeli siege in Gaza.
The loss of life over the last month has been staggering — almost too big to hold. But we must act now, because the Israeli government is plowing forward toward a fully genocidal attack on Palestinians in Gaza. We must demand a ceasefire now.”
Call your member of Congress now and ask them to join these strong anti-war voices calling for a ceasefire.
Click the button below for more info from Jewish Voices for Peace.
Calling will only take a few moments and it can make a difference.
💭 Final thoughts
Do you know how important to eat enough protein?
If you don’t, go learn about it.
If you do, get yourself some Gainful protein powder (vegan, not grainy, can’t taste it) and blend it with: frozen strawberries & bananas, chia seeds, hemp hearts, a bit of honey, a squeeze of lemon juice, and milk of your choice.
I’m hooked. At 1 a day right now.
See ya next week,
Brittany
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