💫 Why Content Creators Are Flocking to LinkedIn Now More Than Ever
Plus how much a creator made from a viral video
I hope you have as good of a day as this wee Irish lad is. Adding eating a hotdog overlooking a lush valley to my spring to-do list.
💥 What’s Trending - Latest Trends on TikTok & IG
La Vie En Rose
This French classic is trending on Instagram. Make your content just a little bit sweeter by using this sound. It doesn’t mean it has to be sentimental though, the skit in this reel made me lol. And this one reminds me of those Jack Handy sketches from SNL.
Link to the soundBlue Monday Fight Trend
Creators are posting videos “dance fighting” to this sound with text overlays of a relatable argument. Here’s an example and here’s another example. Get creative!
And use this soundHelp!
Use this trending sound to create a scenario where you’d want to escape. Like if you were asked to explain the difference between a dependent and independent variable, or if you had to spend 15 min in a room with the last person you blocked.
Use this sound
🛠 Handy Dandy Tools
Newsletters: An AI tool that writes your newsletter for you based on your segments and instructions. Try Inkform free here.
Video: This has been around for a while, but it's great for creating smaller video files. Super helpful with all the AI repurposing tools when you need to upload video files. Download Handbrake FREE here (it's always free!).
Sponsorships: Search their database of over 10k sponsors for newsletter sponsorships. Try Open Rates free (for three days), here.
Custom GPTs: If you're creating custom GPTs, you can use Stripe to sell them. Use Stripe Your GPTs free here.
🏆 Curated Picks
Instagram Story Secrets: Essential Hacks for Better Stories
I really like using IG Stories because they’re so casual. In-feed posts tend feel a bit more polished (although the past few years IG "photo dumps” have gained popularity) so Stories are a fun, easy, and casual way to connect, engage, and share with your audience.
BUT do you know how much you can really do with your stories?
From jazzing up your visuals with hidden color palettes and custom backdrops to making your stories pop with unique fonts and catchy tunes, these tips will definitely up your IG Story game.
Plus, with hacks like turning live photos into Boomerangs and layering multiple photos for that perfect vibe, your Stories are about to become the talk of the feed.
Elevating your IG Stories is about to get a heck of a lot easier (and more fun)!
Click here to see 21 IG Story hacks that you need to know.
From Networking to Trendsetting: LinkedIn's Rise Among Creators
Remember when LinkedIn was just for job hunting and professional networking?
Well, it's quietly morphed into a content creator's paradise, drawing in everyone from marketers to agencies eager to tap into its evolving audience.
This shift didn't happen overnight; it's been brewing since 2020, spurred on by the pandemic's push towards digital connection.
With features like the LinkedIn Top Voices program and an algorithm that favors engagement, LinkedIn is setting the stage for a new era of professional content.
Check out this article to discover how LinkedIn is redefining its role in the content creation world and why you might want to consider jumping on this trend.
🤖 AI For Creators
This isn’t really “creator-focused AI” BUT it’s just… cool AI. I love how Spotify has been incorporating AI over the years because it makes my playlists SO good. They’re testing a new feature that allows users to create playlists via text descriptions.
Will be perfect for your next “spring BBQ with the family” or “I didn’t sleep well and need to get myself in a good mood” LOL.OpenAI (creators of ChatGPT) released an AI video generator last month. Have you tried it?
We love to see a woman crushing it. Read about how self-made millionaire (at 29) Lucy Guo started a creator monetization platform called Passes. Sounds pretty interesting.
🌷 It’s Spring! Which means I just spent $40 on Allergy Meds
🔍 Try this: Content Tips & Suggestions from Other Creators
This is an easy trend to hop on that’s blowing up small accounts on TikTok AND this creator explains exactly how to do it.
Ready to up your copy-game? Try adding some of these power words to your IG captions to get more engagement.
Ooh check out these examples of how to turn a regular shmegular piece of content into something more juicy and interesting with a bit of storytelling. I love the before/after format.
Here are some viral-worthy hooks you can use on your next TikTok.
🌟 Creator Spotlight
Small YouTuber + Pay Transparency = The Kind of Content We All Appreciate
One day I was browsing YouTube Shorts when I came across this one, featuring a creator, Alana Fay, opening up about the how much she earned from a viral video.
It’s not every day you see creators being this transparent about the financial side of their viral success.
This video not only garnered over half a million views but also offered a glimpse into the potential of YouTube Shorts to significantly impact a creator's visibility and revenue.
Alana’s approach is refreshingly honest.
In the video, she humorously talks about how the revenue from the video would change her life, planning to splurge on houses, vacations to Greece, Rome, Sweden, and even a private jet.
This blend of transparency and comedy is what makes Alana's content stand out. It’s a clever tactic, using humor and hyperbole to discuss success and finances, which are often considered taboo topics.
The Magic of Diverse Content
Looking further into Alana's channel, you’ll find that she’s not just about financial reveals. Over the years, her content has spanned vlogs, book reviews, fashion and thrifting insights, beauty tips, and open discussions on mental health.
This variety not only showcases her wide range of interests but also keeps her audience engaged with fresh and diverse content.
Interestingly, while her longer YouTube videos on these topics attract a few hundred to a few thousand views, her Shorts consistently hit the 10K mark or more.
This difference in views highlights the growing influence of short-form content in building an audience and driving engagement.
Poshmark and Beyond
Alana's influence extends beyond YouTube.
While her role as a Poshmark Ambassador boasts an impressive following of over 60k, what's equally noteworthy is her selective approach to cross-platform promotion.
Alana hasn't prominently linked her Poshmark and other social platforms on her YouTube channel, a move that speaks volumes about choosing and focusing on platforms that best align with one's content and audience engagement strategies.
This conscious decision to not spread herself too thin across every available platform is a valuable lesson for content creators.
In an era where the pressure to be omnipresent online can be overwhelming, Alana demonstrates the power of honing in on a few selected platforms where your message resonates most strongly.
By concentrating her efforts on YouTube and Poshmark, she ensures her content remains focused and her engagement deep, rather than diluting her brand across too many fronts.
This approach allows Alana to tailor her content to the specificities of each platform, optimizing for the unique audience and interaction style found there.
On YouTube, she engages viewers with her transparency and diverse interests, while on Poshmark, she connects with a community passionate about fashion and sustainability.
This strategic platform differentiation enhances her overall brand, allowing her to maintain authenticity and depth in her online persona.
Alana's selective presence is a reminder to creators that success doesn't necessarily come from being everywhere at once.
Instead, it's about identifying where your true audience lives, understanding where your content thrives, and focusing your energies there.
It's a strategy that not only preserves the creator's resources but also fosters a more meaningful connection with their audience, proving that in the world of social media, sometimes less can indeed be more.
Takeaways for Creators
Alana Fay’s journey offers several key takeaways for fellow creators.
First and foremost is the power of authenticity. Alana's candidness, mixed with her unique sense of humor, draws people in.
Her strategy to diversify content—from in-depth vlogs to bite-sized Shorts—illustrates the importance of experimenting with different formats to see what resonates with your audience.
Moreover, Alana’s venture into platforms like Poshmark showcases the potential of cross-platform engagement to enhance your brand and reach.
It's about finding where your interests align with what your audience wants and exploring those avenues with genuine enthusiasm while still making content that you enjoy making.
No one will be interested in your content if you’re not either.
So, here’s to Alana Fay—may her travels, whether to Greece or the depths of a good book, inspire us all to pursue our passions with authenticity and a sense of humor.
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Call for a Cease Fire
“With every passing day, hour, and minute, the Israeli military is making good on its promise to ‘open the gates of hell’ on the 2 million Palestinians trapped under Israeli siege in Gaza.
The loss of life over the last month has been staggering — almost too big to hold. But we must act now, because the Israeli government is plowing forward toward a fully genocidal attack on Palestinians in Gaza. We must demand a ceasefire now.”
Call your member of Congress now and ask them to join these strong anti-war voices calling for a ceasefire.
Click the button below for more info from Jewish Voices for Peace.
Calling will only take a few moments and it can make a difference.
💭 Final thoughts
The sun is out in LA this week and I feel like my old boney self again! (Nightmare Before Christmas reference)
I’ve heard that in many parts of the US, and the rest of the world, there is lots of rain and snow still. I’d like to offer my condolences and also promise that you too will feel like your old boney self again once that vitamin D hits your skin.
We really are just like plants - a little water and sunshine can make everything better.
Enjoy the sun or keep hangin in there,
Brittany
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