👾 Wait, LinkedIn Has Games Now?
Someone reads the New York Times!
A compilation of Stella, the dog’s, best leaf jumps for your viewing pleasure.
💥 What’s Trending - Latest Trends on TikTok & IG
Close to You
A feel good song that's easy to use in most industries that’s trending at #1 on IG right now. Use it to share a win. I also love the way this creator made a list of TV shows to watch in the summer with the audio. Saving that for myself.Link to the sound
Brazil Lofi
This easy breezy tune can work for so many different types of content. Use it to market to your potential audience, like this Minecraft player. Show off what #fashionover40 looks like. Or share an in-depth look at your process like this brow artist.
Link to the audioBlue
Another Billie Eilish song is trending from her new album! Use it to try a cool transition - this one with water is really impressive. Share a funny pet video like this one of Buster the lab jumping into his owner’s pool. Or share a peek at your vacation/day off.
Link to the sound
🛠 Handy Dandy Tools
Video: Another option for taking long-form videos and creating shorts. The price isn’t too bad, either. Try Wisecut free here.
WhatsApp: Do you use WhatsApp for your business? Now you can automate replies, sync 3rd party apps, and more. Try WhatsHook free here.
Chats: This looks pretty handy—all your chat apps in one place! Apparently, Auttomatic just bought them. Use Beeper free here.
Collaboration: If you’re looking for influencers to collaborate with, try eezyCollab free here.
🏆 Curated Picks
LinkedIn's Latest Update: Games Designed to Keep You Hooked
LinkedIn just added three new games to its platform, and it's actually kind of intriguing. Pinpoint, Crossclimb, and Queens seem like LinkedIn's attempt to get users hooked in a new way, borrowing heavily from the New York Times' playbook.
It's a surprising move for a professional network, but it's clearly designed to boost daily engagement.
Want to know how these games are changing the LinkedIn experience?
Click through to read the full article and see why these new additions might have you spending more time on LinkedIn.
Twitch is Transforming News: How Livestreaming is Changing Journalism
Did you hear the latest about Twitch? It’s not just for gaming anymore—it's becoming a hot spot for news.
A University of Oregon study reveals that traditional news outlets and influencers are turning Twitch into an interactive news platform. This change is helping them connect with younger audiences in a fun, engaging way.
Platforms like Twitch, YouTube, and TikTok are redefining what "live" news means, creating a space where audiences can interact and participate in the coverage.
This shift is especially important as it builds trust and engagement with viewers who are tired of the traditional news format.
Curious about this new trend? Click here to read the full article. It’s interesting how all of the traditional media spaces are changing. . It’s an exciting time for news and you won't want to miss how these changes could impact the future of media.
🤖 AI For Creators
TikTok can now detect when images and video were created with AI, even when they were made outside of the app itself. I think this is great.
Did you hear what happened when Google added AI to the search a few weeks ago? The results were… weird. It told users should “put glue on their pizza to help the cheese stick and eat rocks.” Well Google has defended themselves.
Make sure you’re getting the most out of AI when you’re creating content by remembering these 6 principles.
🥵 It’s almost summer and as an LA resident I’m nervous about the heat…
🔍 Try this: Content Tips & Suggestions from Other Creators
This creator does a fantastic job at explaining how when you have a strong personal brand, you don’t need use clickbait. Really recommend reading these few slides on IG.
Save this one on Instagram! Customizable ChatGPT prompts for content creators.
Did you know that you could be utilizing SEO in your TikTok and Instagram comments? I didn’t. So interesting.
Want to get more views and a longer retention rate on your TikToks? Just fix these 3 things. They’re so simple and easy to implement.
🌟 Creator Spotlight
Gimme More Content Series! Ft. Frankie Gaw
I love a content series.
As a viewer, when someone is making some good content, I want more of it! As a creator, making a content series can be an easy way to take the planning and guesswork out of creating content.
Creating a great series is exactly what today’s Creator Spotlight, Frankie Gaw, excels at.
His ability to take a basic concept and spin it into engaging, multi-part content/series is so well done. And I love that he sees an idea all the way through from creating the recipe to even making cool packaging for it (like mahjong tiles for a twist on pizza).
Whether he's blending Taiwanese and American culinary traditions or crafting beautifully detailed recipes, Frankie knows how to keep his audience hooked.
The Roots of Little Fat Boy
Frankie Gaw started his blog, Little Fat Boy, as a tribute to his Taiwanese American heritage and the grandmothers who nourished his love for food.
He began by visiting his grandma’s house, learning cherished family recipes, and gradually putting his own spin on them.
What started as a personal endeavor has now blossomed into a vibrant platform where Frankie shares recipes, videos, pop-up events, and more, all aimed at making his audience feel like they’re part of his family kitchen.
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A Recipe for Success
Frankie’s content strategy is a great example in making the most out of a single idea.
Each dish or recipe isn’t just a standalone post – it’s an opportunity to create a variety of engaging content.
For instance, a single recipe might turn into a detailed blog post, a cooking tutorial video, a behind-the-scenes look at the preparation process, and a mouth-watering photo spread on Instagram.
This multifaceted approach keeps his audience engaged and provides multiple touchpoints for interaction.
One standout example is his work on the Cinnamon Toast Crunch Butter Mochi.
This isn’t just a recipe – it’s a story.
Frankie combines his love for nostalgic American cereals with traditional Taiwanese ingredients, creating a dish that’s both innovative and deeply personal.
By sharing the story behind the recipe, the cultural significance, and the step-by-step process, Frankie creates a rich tapestry of content from a single idea.
The Power of a Series: Turning Ideas into Engagement
Frankie’s creativity shines through in his series on TikTok.
I first discovered him in episode 12 of his series "Turning American Classics Asian," where he made a scallion pizza.
Not only did he create a delicious fusion dish, but he also developed branding for a pretend pizza shop called Mahjong’s, complete with pizza boxes designed like mahjong tiles.
The attention to detail and the creativity involved are truly impressive.
Another series that stands out is "From Scratch," where Frankie makes everything on the table from the bowls to the recipes.
This series goes to show how powerful a well-crafted series can be for both creators and audiences.
For creators, it provides a structured way to explore and expand on ideas, creating a cohesive narrative that keeps audiences coming back for more.
For the audience, it offers consistent, engaging content that builds anticipation and loyalty.
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Lessons from Frankie’s Content Strategy
Embrace Your Heritage: Frankie’s content is deeply rooted in his Taiwanese-American background. By celebrating his heritage and sharing personal stories, he creates content that’s both authentic and relatable. For content creators, this is a powerful reminder to draw on your own experiences and background to create unique and engaging content.
Leverage the Power of a Series: Frankie’s series like "Turning American Classics Asian" and "From Scratch" showcase the power of serialized content. Having a series allows creators to dive deeper into themes and concepts, providing audiences with a reason to return for the next installment. It also helps build a strong narrative and brand identity.
Tell a Story: Every recipe on Little Fat Boy is more than just a list of ingredients – it’s a narrative. Frankie shares the personal and cultural stories behind each dish, making his content more engaging and meaningful. As a content creator, think about how you can weave storytelling into your work to make it more compelling.
Get Creative and Try Something New: Frankie’s unique fusion of Taiwanese and American cuisines sets him apart. Don’t be afraid to experiment and blend different influences in your content. Innovation often comes from stepping outside of your comfort zone and trying something new.
Frankie’s approach to content creation is a beautiful blend of culinary artistry and storytelling. His blog, Little Fat Boy, is not just about sharing recipes – it’s about celebrating culture, heritage, and personal stories through food.
By drawing on his Taiwanese roots and his experiences growing up in the Midwest, Frankie creates content that’s both unique and universally appealing.
For content creators, Frankie’s journey is a testament to the power of authenticity and creativity.
Whether you’re in the food industry or any other field, there’s a lot to learn from his ability to turn personal experiences into engaging and diverse content.
So, the next time you’re brainstorming ideas, maybe think about how you can draw from your own background and turn a single concept into a multifaceted content strategy. Or if you can (and want to) make a content series.
Find him on TikTok, his website, and Instagram.
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Call for a Cease Fire
“With every passing day, hour, and minute, the Israeli military is making good on its promise to ‘open the gates of hell’ on the 2 million Palestinians trapped under Israeli siege in Gaza.
The loss of life over the last month has been staggering — almost too big to hold. But we must act now, because the Israeli government is plowing forward toward a fully genocidal attack on Palestinians in Gaza. We must demand a ceasefire now.”
Call your member of Congress now and ask them to join these strong anti-war voices calling for a ceasefire.
Click the button below for more info from Jewish Voices for Peace.
Calling will only take a few moments and it can make a difference.
💭 Final thoughts
I’ve been looking for some new-to-me music.
What are you listening to right now?
Any recs?
See ya next week,
Brittany