👻 Trending: Spooky Lakes, TikTok Sounds & YouTube Shorts Monetization
Discover one TikToker's eerie content strategy, new trending sounds, and tools to skyrocket your content creation game. Plus, a push for online privacy.
You ever feel like doing something crazy? Like… getting in bed at 8pm…?
LOL. This creator has me giggling about going to bed early.
💥 What’s Trending - Latest Trends on TikTok & IG
What Can I Say?
Lip sync to this sound and add some on-screen text naming a situation where someone asks you something but you can’t or don’t want to explain.
Here’s an example and here’s another example.What We Need to Do Now is Get Focused
Use this sound to poke fun at something that’s holding you back from growing, getting better, or achieving what you want. It can be about a tendency to overshare, being the middle child, or even being an introvert.
Here’s the link to the soundI Will Want Myself
This song makes me think of the Tube Girl. But creators are using this sound to make videos about the “girlfriend effect” or the “boyfriend effect.” You can use this sound on any video but I think it would be fun to make a video about “(your niche) effect.” Example: “The entrepreneur effect = working poolside all day.” Another example: “Dentist effect = everyone in your family has beautiful teeth.”
Link to the sound
🛠 Handy Dandy Tools
Video: AI video tools are getting more & more impressive. Check out ContentGroove for editing & repurposing.
Forms: This has been a LONG time coming. Gravity Forms has officially released a 'conversational addon' (similar to TypeForm). Check it out here.
SEO: Not sure what text to use for your image ALT description? Get on the waitlist where AI can write it for you. Check out ImagetoSEO here.
Gmail: Want to know when your emails are opened? Mail Track is a free extension that does just that. Download it here.
🏆 Curated Picks
Boost Your Earnings: The Ultimate Guide to YouTube Shorts Monetization
Navigating the world of YouTube Shorts monetization just got a whole lot clearer! This article delivers a comprehensive guide on maximizing profits from your bite-sized videos.
Whether you're a seasoned YouTuber or just starting out, there are a ton of insights from the YouTube Partner Program to other creative revenue avenues.
Don't miss out on these strategies to boost your online earnings!
[Click here to read the full article.]
Master the Art of Creating Impactful How-To Guides
You've heard about "how-to guides" and their unparalleled ability to engage and educate audiences, but have you ever wondered how to craft one effectively?
Step into the behind-the-scenes world of HubSpot's guide creation expertise.
Learn the ins and outs of structuring, writing, and sharing guides that resonate with readers. Whether you're aiming for B2B, B2C, or lifestyle topics, get inspired by myriad examples and insightful tips.
Ready to up your content game? 🚀 [Click to read the full article!]
Respectfully, Your Headlines… Could Be Better
Crafting the perfect headline is an art, with a sprinkle of science. This piece goes into the magic behind headlines that not only attract eyeballs but also compel readers to stay and consume the content.
Want to know the eight questions to ask before finalizing your headline?
[Check out the full article] and refine your headline-writing skills! 📝🔥
🤖 AI For Creators
“A list of 10 AI content tools that will make things easier” - Hootsuite. I haven’t tried all of these so don’t come for me if you don’t like ‘em.
Check out this story about how ChatGPT has helped these small business owners nail their marketing strategy. [link]
This article points out some ways to tell if an article was written by AI.
Started watching Wednesday on Netflix
and now I’m feeling Halloweenie 👻
🔍 Try this: Content Tips & Suggestions from Other Creators
Huuuuge list of trending CapCut templates. You’re welcome.
A beginner’s guide to writing captions for social media [link].
How to turn one idea into a month of content - this one is a goodie.
Small Biz Owners! Here are 22 content ideas for ya.
🌟 Creator Spotlight
From Eerie Depths to Viral Heights:
The TikTok Rise of Geo Rutherford and her Spooky Lake Content
Meet Geo Rutherford, the TikToker making waves with her 'Spooky Lake' series. With a clever mix of her academic background and a love for all things ghostly, Geo is taking her viewers on a riveting journey into the world's most mysterious bodies of water.
I came across one of her TikToks earlier in October and I was immediately hooked.
On her TikTok account, @geodesaurus, Geo doesn’t just narrate ghost stories. Instead, she artfully blends scientific facts with the allure of mystery, unraveling tales about lakes, their histories, and the science behind what makes them spooky.
With every video, you're not just getting a spine-chilling story but also a lesson in limnology (the study of freshwater bodies) — a unique educational blend that’s hard to find elsewhere.
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Content Strategy - Riding the Wave of Curiosity
Geo's approach to content creation is a masterclass in blending passion with expertise.
Her viral breakout, a TikTok video on the Great Lakes, showed us that Geo had found a niche that was both entertaining and educational.
By focusing on spooky lakes, she taps into the universal human curiosity and fear of the unknown, especially what lurks beneath water.
It’s a strategy any content creator can adopt: Find that crossroad where your knowledge meets public intrigue.
Geo's content stands out due to her exhaustive research. In a digital world full of recycled and regurgitated information, she dives deep into internet rabbit holes, ensuring that each spooky story is as authentic as it is hair-raising.
For budding creators, this is a testament to the value of original research.
Geo's extensive "backup list" hints at the effort behind each TikTok, showing that genuine passion and curiosity are at the core of resonating content.
But Geo isn't just about spooky lakes.
She’s an artist, a teacher, and an environmentalist. Her artworks, often inspired by the Great Lakes, resonate with deeper themes of ecological change, impermanence, and the unseen mysteries of our natural world.
For Geo, the lakes aren’t just bodies of water; they’re archives of environmental tales, waiting to be discovered and narrated.
The magic behind @geodesaurus's growth (to over 1 million) on TikTok isn’t just the spooky factor.
It's Geo's authentic voice and storytelling technique.
She doesn’t just tell you why a lake is scary; she brings you into its history, explains its geology, and sometimes, even warns you of the potential dangers lurking.
It’s a wholesome package, wrapped neatly in two to three-minute segments.
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Takeaways for Creators
For any content creator, Geo Rutherford offers valuable lessons:
Niche Down: You don't have to cater to everyone. Find your unique intersection of passion and expertise.
Research Matters: Authenticity and originality are invaluable. Dive deep into your topics, even if it means going on internet deep dives.
Blend & Innovate: Combine different aspects of your personality and interests. Geo blends her love for horror with her academic background, creating a unique content palette.
So, next time you stroll past a lake, and its still waters give you the creeps, remember there might be a story there, waiting to be unraveled.
And who better to narrate that story than the TikTok Limnologist, Geo Rutherford?
Happy spooky lake hunting!
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Protect Your Online Privacy!
The government is trying to renew a law that could let them watch our online interactions without a proper reason.
This isn't just about security; it's about our right to privacy.
Tell Congress we expect our privacy to be respected.
Click through and send a message via the ACLU website.
Let's ensure our online freedom remains intact.
💭 Final thoughts
That TikTok I shared at the top of this newsletter has me flirting with the idea of going to bed early tonight… because what’s a few extra hours in bed?
(Here’s the link if you didn’t catch it)
See you next week,
Brittany@Create It
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