🤨 Tired of Getting Views but Never Enough Clicks?
Check out these proven strategies to boost that engagement
I hope you have something in your life that makes you as happy as this dog getting her leash taken off (but also getting her leash put back on lol).
💥 What’s Trending - Latest Trends on TikTok & IG
That’s Like… Exactly What I’m Going For
Easy to execute and the sound is short so (hopefully) you’ll rack up some views as it repeats. Add some on-screen text about something others may worry about, but you don’t. Here’s an example. And here’s another.
Use this soundJust Trust Me, You’ll Be Fine
Remember Steve from Stranger Things? Turns out he’s in a band and they make pretty funky music. A bit from one of their songs is popping off on IG & TikTok. Use the sound to share a moment where you took a risk and it paid off or share how you’re glad you committed to something like consistently posting.
Link to the soundShark Tank
Loving this silly trend. Creators are using the Shark Tank theme to ask The Sharks to invest in some pretty hilarious ideas. This creator is asking for $1.5m to go on trips with her friends in exchange for all the gossip from that trip (lol). These two are asking the sharks for $5 for a treat, while wearing very… professional(?) attire.
Link to the sound
🛠 Handy Dandy Tools
Video: These AI ideo repurposing tools are just getting better and better. Use Capsule.video free here.
Events: I've shared this before, but it's a great tool for running events that sync to your Zoom account. Use Lu.ma free here.
Video: Yep, another video tool. This one lets you insert B-roll in your videos based on your transcripts. Try Jupitrr free here.
Mockups: This site has a great selection of PSD product mockups. Check out Yellow Images here.
🏆 Curated Picks
I’ve Got the Views… but No One is Clicking!
Got lotsa views but not so many leads?
It turns out that nailing down your exact audience is way more helpful, in getting the results you want, than chasing viral fame. - I feel like this is a “duh” but it’s helpful to hear that sometimes, the numbers don’t matter.
Learn how to not only grab eyeballs, but also get people clicking (and converting).
Think quality over quantity.
You'll also get the lowdown on crafting killer lead magnets and sleuthing out what your audience is really into.
Ready to switch up your approach and see some real action?
Do More Posts = More Success?
"Post like you're running out of time," they say.
"You miss 100% of the shots you don't take—on Instagram," another quips.
All those cheeky comments about posting non-stop? Well, there’s a bit more to the story than just racking up the likes and shares.
This article sheds some light on the relentless push for more posts, revealing a path from stress to streamlined sanity in the world of social media.
It's a candid exploration of the real impact of chasing likes and shares, offering sage advice on cultivating genuine connections over racking up post counts.
For anyone feeling the squeeze of content creation, this article provides a much-needed pause and reset, pointing towards a more fulfilling approach to online engagement and content creation. This one is worth the read!
🤖 AI For Creators
YouTubers! You guys are required to disclose AI-generated content on the platform, but there are some exceptions. You can read more about it here.
But the thing with AI watermarks is… they can easily be removed…
AI may be coming to your iPhone - Apple and Google are exploring the possibility of adding Gemini to iPhones. I’m interested!
☎️ Riiiiing! Riiiiing!
🔍 Try this: Content Tips & Suggestions from Other Creators
“Organic traffic is great! It’ll be worth it” they say. But then… why is it so slow? This creator has some thoughts about why.
A great post about messaging and why you should stop selling your service. Hint: your audience doesn’t want another service, they want an outcome.
Here’s a good one to bookmark: 1 post with 40 Reel ideas, 40 single post ideas, and 40 carousel ideas.
Ever feel like your audience isn’t listening? They’re probably not… unless you’re talking to them like a person. This post does a great job at explaining this.
🌟 Creator Spotlight
Some of the Coolest BTS Content I’ve Seen Lately
Ft. Slice of Life - A YouTube Channel
I’m a sucker for some behind the scenes content. I love seeing the process behind anything, but especially film stuff.
As I started researching more about the creators behind “Slice of Life Film” on Instagram, it just got cooler and cooler.
Turns out they are Croatian filmmakers (who I believe are located in LA) that are not only creating really amazing short films, but they’re also creating masterclasses about how they made each one and sharing them to YouTube for free.
Their most recent short film, Splashback, has over 25 episodes on YouTube of behind the scenes content, totaling over 6+ hours of content. They share everything from storyboarding, how to film realistic-looking miniatures, and what a day on set looks like.
This content is not only well produced, it’s also really entertaining and well edited.
The dynamic duo behind "Slice of Life Film," Luka Hrgović and Dino Julius, are the creative engines propelling this venture into the limelight.
These Croatian filmmakers have not just embraced the art of filmmaking; they've taken their passion a step further by pulling back the curtain on the entire process for enthusiasts and aspiring filmmakers alike.
Their commitment to sharing their knowledge has totally enriched connected them with a global audience hungry for genuine, insightful content.
What's particularly interesting about their approach is how they've incorporated old-school filmmaking techniques, such as miniatures and matte paintings, to tell their stories.
This nod to the golden era of cinema, combined with modern storytelling and editing techniques, creates a unique blend that's totally unique. They’ve nailed the entertaining + educational formula.
Their choice to show how they have managed to do pretty much everything in their filmmaking process is a testament to their belief in the power of community and education in the creative arts.
Each behind-the-scenes episode is not just a lesson in filmmaking; it's an invitation into the heart of their creative process.
By intertwining their love for beer and candid moments with professional insights, Luka and Dino have crafted a content strategy that's as refreshing as it is informative.
They've shown that it's possible to maintain a high level of professionalism while being relatable and engaging. This approach not only endears them to their audience but also shows the importance of authenticity in building a loyal following.
Content Strategy Notes for Creators
For creators looking to carve their niche, "Slice of Life Film" has a lot of insight to offer.
Here’s why: they’ve identified their unique selling proposition (classic filmmaking techniques) and built a community around it.
By focusing on behind-the-scenes content and production diaries, they’ve tapped into the curiosity we all have about the magic of movies, making their content both educational and entertaining.
What’s more, their approachable style and incorporation of personal interests (like their love for beer) remind us that at the heart of every great piece of content is authenticity.
It’s a reminder that sharing your passion, in its raw and unfiltered form, can resonate deeply with your audience.
Never underestimate the power of behind the scenes content!
The people love to be nosy!!
Find them on Instagram, YouTube, or their Website
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Call for a Cease Fire
“With every passing day, hour, and minute, the Israeli military is making good on its promise to ‘open the gates of hell’ on the 2 million Palestinians trapped under Israeli siege in Gaza.
The loss of life over the last month has been staggering — almost too big to hold. But we must act now, because the Israeli government is plowing forward toward a fully genocidal attack on Palestinians in Gaza. We must demand a ceasefire now.”
Call your member of Congress now and ask them to join these strong anti-war voices calling for a ceasefire.
Click the button below for more info from Jewish Voices for Peace.
Calling will only take a few moments and it can make a difference.
💭 Final thoughts
I’ve got nothing else for ya!
Hope you’re having a great week.
See ya next time,
Brittany