👋 TikTok Says Bye Bye to Music
No more Olivia Rodrigo or Taylor Swift on the platform
Last week we talked about New Jersey.
This week, we’re talking about Chicago and what happened on August 8, 2004 to the Little Lady passenger boat during their one hour architecture tour along the Chicago River.
If you’re unfamiliar with what happened here’s a link to a very entertaining TikTok explaining what happened…
Note to self: avoid being in the same city as the Dave Matthews Band tour bus.
💥 What’s Trending - Latest Trends on TikTok & IG
Nothing Burns Like the Cold
This one was popular a while ago and it’s back! It’s business/sponsor friendly and it can really be used however you’d like.
Link to the audioDo you wanna go grab coffee?
Calling all caffeinefiendsI mean… enthusiasts. Here’s an easy sound to use while you show off your morning cup, add in a fit check, or make a video including your coffee date.
Link to the audioFluffing A Duck
Universal Music Group recently removed their entire catalog of music from TikTok so creators have gotten silly making TikToks with royalty free music. You can pretty much use it over anything, like a makeup tutorial, or even a TikTok posted by SpaceX featuring some recent fails.
Link to the audio
🛠 Handy Dandy Tools
Social: I had no idea SEMRUSH had a social scheduling tool. Check out SEMRUSH social here.
Twitter/X: Another option for creating and posting tweets with AI. Try Snowball free here.
Video: This seems to be more for faceless videos, but we haven't tested it. Check out Magic Hour for video here.
Visuals: Mind mapping, notes, and team planning in a visual tool + AI. Try Creatily VIZ here.
🏆 Curated Picks
Rethinking Content Creation: The Rise of AI + What it Means for Creators
The debate on using generative AI for content creation is heating up.
They're wrestling with some big questions: What's the deal with the ethics of using AI? How does it mess with SEO? And can we really trust AI to do the heavy lifting without a human keeping an eye on things?
It turns out, a whole lot of people think AI's doing a bang-up job, sometimes even outshining us humans.
This whole debate is stirring up some serious food for thought, making us question everything we thought we knew about creating content.
If you're curious to read more this hot topic, click here.
It's not just about the future of marketing; it's about what's happening right here, right now.
The Sound of Silence: TikTok and UMG's Licensing Showdown
In a bold move that's got everyone talking, TikTok has pulled the plug on tunes from big names like Taylor Swift, Olivia Rodrigo, and more, all because of a licensing kerfuffle with Universal Music Group.
From viral hits going silent to open letters flying, this drama unpacks a hefty debate over artist compensation, AI's role in music, and just how much music powers the social platform's vibe.
For the full scoop on this musical standoff and what it could mean for your favorite TikTok jams, head over to read the article.
It details the showdown that's reshaping the soundscape of social media.
What They Don’t Tell You About Social Media Success
Ever watched a friend go viral and rake in the cash online, and thought, "Hey, I want in on that action"?
Jumping into the digital arena with big dreams and a shiny new account, only to hear crickets, can be a real bummer.
It turns out, crafting a winning online presence is more about connecting and solving problems than just shouting about your latest offer.
This piece breaks down the real deal on making social media work for you, beyond the usual advice. It's a goldmine of insights for those ready to shift their approach and truly engage their audience.
Ready to crack the code on content that actually resonates?
Click here to learn how to master the art of creating content that connects.
🤖 AI For Creators
Did you know it’s super difficult to detect AI-created audio? I didn’t. This article offers an interesting explanation as to why.
Diversity is key when it comes to guiding AI's growth and setting the rules. Mixing up the voices behind AI means it'll work better for more folks. Take a peek at this article to see how having diverse leaders at the table can make AI not just smarter, but fairer and cooler for all of us.
Hey Shopify users! A new AI-powered feature has hit the platform: a search functionality called Semantic Search. Read more about it!
🍜 We’re deep into soup season
🔍 Try this: Content Tips & Suggestions from Other Creators
This creator shares how since they started incorporating storytelling into their content, engagement has doubled! Check it out.
Learn how one creator reached 1.2 million accounts in just 60 days!
Bookmark this one for the next time you create some content - 10 content ideas for your next post.
A great reminder that sometimes your “silent followers” may end up being your next sale.
🌟 Creator Spotlight
Tomi Obebe: Crafting Content on Her Own Terms
Let's talk about Tomi Obebe, a multi-faceted creator who shines brightly with her genuine enthusiasm and broad array of interests.
Anchored in the lively atmosphere of Charlotte, North Carolina, Tomi creates a narrative as varied and engaging as her passions.
Whether delving into the latest in style and skincare or championing the cause of inclusivity and representation, Tomi, known online as @goodtomicha, exemplifies the essence of a multifaceted creator.
Keep scrolling to learn about her journey and the impact of her work, demonstrating how she brings a distinct vibrancy and depth to her followers.
A Colorful Palette of Interests:
Imagine having a coffee chat with Tomi, where she shares the latest book that captured her heart, her recent travel escapade, the nail art that's currently adorning her fingertips, or even her thoughts on the latest skincare trend.
This is the essence of Tomi's content – it's like sitting down with a friend who has so many fascinating stories and insights to share.
Her refusal to stick to one niche is not just refreshing; it's a declaration that creators don't need to limit their interests to find their tribe.
Tomi's audience comes for her authenticity and stays for the rich variety of her content.
With her academic background and professional experience in digital marketing, Tomi is no stranger to the power of strategic content.
Yet, it’s her heart that guides her advocacy work.
She is a vocal champion for diversity, seeing the need for more Black female voices in blogging and beyond.
Tomi doesn't just add to the conversation; she amplifies it, pushing for a digital world where everyone finds their reflection.
Her advocacy is a reminder that content creators have the power to shape not just trends but also conversations about inclusivity and representation
.
Deep Dive into Content Strategy:
The Magic of Being Real: Tomi’s content seems to truly be a direct reflection of her life. She invites her followers into her world with open arms, offering a blend of personal anecdotes, professional insights, and, importantly, her journey as a Black woman in America.
This level of authenticity creates a powerful connection with her audience, proving that when you’re real, your content naturally resonates with people.The Strength in Diversity: Tomi’s advocacy for inclusion goes beyond her own content; it’s a call to action for the industry.
She embodies the change she wishes to see, showcasing how diversity isn’t just about checking boxes but enriching the entire content ecosystem with varied perspectives and stories.Connection Through Transparency: Tomi’s openness about her experiences, both the highs and the challenges, peels back the curtain on the influencer world.
Her honesty about navigating partnerships, advocating for diversity, and the realities of content creation fosters a deeper engagement with her followers, encouraging a two-way conversation that’s both rare and valuable in the digital space.
Pearls of Wisdom for Aspiring Creators:
Celebrate Your Many Layers: If Tomi’s journey teaches us anything, it’s that your varied interests aren’t just okay; they’re your superpower. Immerse yourself into them, share them, and watch as they resonate with others who share your passions.
Raise Your Voice for What Matters: Whether it’s advocating for diversity or another cause close to your heart, your platform is a stage. Use it to amplify the voices and issues that matter, just as Tomi does.
Craft with Purpose: Tomi’s approach to securing partnerships and creating content is a masterclass in intentionality. Every post, partnership, and advocacy effort is thoughtfully curated, showing that success comes from not just doing but doing with a clear purpose.
Tomi Obebe is more than a content creator; she’s a storyteller, advocate, and inspiration rolled into one.
Her journey from an MBA grad to an award-winning digital presence is a testament to what happens when you blend business savvy with a heart-driven mission.
For anyone navigating the vast world of content creation, Tomi’s narrative is a vibrant guide: stay true to yourself, embrace the full spectrum of your interests, and never underestimate the impact of authentic advocacy.
In Tomi's universe, authenticity and a commitment to change aren't just strategies; they're the very essence of her success.
Find Tomi on Instagram. Check out Tomi’s blog.
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Call for a Cease Fire
“With every passing day, hour, and minute, the Israeli military is making good on its promise to ‘open the gates of hell’ on the 2 million Palestinians trapped under Israeli siege in Gaza.
The loss of life over the last month has been staggering — almost too big to hold. But we must act now, because the Israeli government is plowing forward toward a fully genocidal attack on Palestinians in Gaza. We must demand a ceasefire now.”
Call your member of Congress now and ask them to join these strong anti-war voices calling for a ceasefire.
Click the button below for more info from Jewish Voices for Peace.
Calling will only take a few moments and it can make a difference.
💭 Final thoughts
I want to advocate for soup one more time before we’re done here.
It’s really hitting the spot on these cold, rainy days.
So get you some soup.
See ya next week,
Brittany