The Real Reason People Aren't Seeing Your Posts 🫢
Hint: it's not your fault
Michael Barrymore (yes I believe it is that one) made a TikTok sharing his experience going through the month of January without any sugar…
You just have to click to see what happened. I promise it won’t disappoint 🤭
💥 What’s Trending - Latest Trends on TikTok & IG
Typing
Just grab your phone and pretend you’re typing on the screen. Then add some on-screen text like: texting your bff about some juicy gossip, when you get into an argument and have to pull over to keep texting, or even a POV from your cat (lol).
Link to the audioUnique POV
Have a different point of view or opinion than others in your industry/space? Share it using this audio! Here are a few examples: how you enjoy being alone or show off a before and after.
Link to the audioTexas Hold ‘Em
I’ve had this song has been on repeat for the last week and a half. I love it. Creators are using it to show off their line dancing, but you can also use it over pretty much anything: making pancakes, your dog turning on the faucet, or a time lapse of you hustling.
Link to the sound
🛠 Handy Dandy Tools
Video tutorials: Create video tutorials in minutes with AI that edits & fixes mistakes! Try RecordOnce free here.
E-commerce: From conversation to cart! A ChatGPT-enhanced store. Join the waitlist for Cartfuls here.
Websites: Another option for using AI to launch a website. Try Launched for free here.
Email: Use this free tool to generate a countdown timer you can embed in your emails (and customize the colors). Use Email Countdown Timer free here.
🏆 Curated Picks
The Difference Between “Reach” and “Impressions”
Vocab time.
“Reach is the total number of people who see your content.
Impressions are the total number of times your content is displayed, no matter if it was clicked or not.”
Reach refers to how many different people view your content. Ideally, all your followers would catch every post, but that's not usually the case. (Anyone else miss chronological feeds too? 🥲)
Impressions, on the other hand, count how often your content appears to someone. So, if a post pops up three times for the same person, that's three impressions, even though the reach is just one individual.
Why should you know the difference?
Because it will allow you to better understand your audience.
The more you understand, the easier it gets to change/adjust your strategy and get whatcha want out of your content.
Read the rest of the article to learn the differences of reach vs. impressions on each social platform and how to analyze the numbers.
Turns Out Women & UGC Creators are Crushing it Right Now
A new report, crunching numbers from thousands of brands and influencers, spills the beans on some pretty interesting trends shaping the future of online creativity.
With the influencer marketing industry set to hit a whopping $19.8 billion by 2024, and UGC content on a meteoric rise, it's a pretty good time to be a digital creator.
There are a bunch of other interesting stats too, like how female creators make up a staggering 70% of influencer profiles! (Get that check, girl).
And did you know the global creator economy is on track to hit over $500 billion by 2030?
Ok I won’t keep listing facts.
If you’re interested in reading more from this report (including more predictions and juicy analysis) click here to check out the full article!
🤖 AI For Creators
You know how sometimes AI-generated content sounds like AI-generated content? Here are some tips to make it sound more human!
Here are 5 ChatGPT prompts that a social media manager frequently uses. These are solid prompts! Could come in handy.
Turns out it’s pretty difficult for AI content detection tools to actually label content that has been created by AI.
🥯 You’re about to have a bagel for breakfast…
🔍 Try this: Content Tips & Suggestions from Other Creators
Another “week of content planned for you.” - I love these. Whether or not I use every idea, it definitely gets the wheels turning.
Ever feel like no one is interested in what you’re offering? This creator says they don’t. They want their problems solved. Read more about how to adjust your offers so they appeal more to your audience! [Link]
Unfortnuately, posting does not = markeitng. (Sometimes I wish it were that easy). Here’s a great breakdown of how to really market on your socials.
This creator has shared their biggest “content ick.” Read what it is.
🌟 Creator Spotlight
The Foodie B*tch asks: Was it really worth the gentrification?
You know when you’re in the mood to scroll but nothing really grabs you until you find one that stops the scroll?
The other day I was scrolling through Instagram reels and came across this one: “Was it really worth the gentrification?” And the on-screen title totally caught my attention.
I’m a big fan of foodie content. I love to cook and I love watching a video of someone cooking a delicious looking recipe so I can save it in a folder on whatever social media account and probably never cook it (lol).
BUT I say this because I’ve seen a lot of food content: story times, super sped up, chatty, ASMR, and even that one dude who makes his food content seem… provocative? (That one is not for me).
So this concept (“was it really worth the gentrification”) felt so fresh and playful while also still tackling the issue that is gentrification.
Check out this reel featuring an LA ice cream joint that has the yummiest looking sundaes: *cries in lactose intolerant*
Even the caption is clever! “if something has me willing getting on the 101 it must be worth *something* 🤭 from an ice cream aficionado this shit SMACKS why were we ever eating banana splits without brulee-ing the nana first 😒 im never going back”
For those who aren’t in LA: all LA freeways are a bit of a nightmare but the 101 is the WORST. So it really must be that good.
This one made me laugh because it’s so short.
Asia (The Foodie B*tch) has really done something here. She’s found a way to take a genre of content (food/restaurant reviews) and do it in a way that’s creative, interesting, and uniquely her.
It feels like she’s just being herself and sharing her thoughts with a friend.
What if you could do the same?
Takeaway for Creators
I don’t have a numbered list for you but instead I have more of an idea:
what if you could do this too?
Is there a type of content you love to watch?
What are some common types of content in your industry/space? Is there a way for you to take a unique spin on it?
This might not be something that comes to you immediately, but let it simmer.
It can be valuable to create content without thinking too much because we can often get in the way of ourselves, and there’s also a lot of value in spending some time on content that took time to think about and create (if that’s something you want to do).
If you do end up creating something your stoked about, send it my way! → brittany@createitcompany.com
Find Asia (That Foodie B*tch) on Instagram and check out her dinner party series called Suppa Club.
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Call for a Cease Fire
“With every passing day, hour, and minute, the Israeli military is making good on its promise to ‘open the gates of hell’ on the 2 million Palestinians trapped under Israeli siege in Gaza.
The loss of life over the last month has been staggering — almost too big to hold. But we must act now, because the Israeli government is plowing forward toward a fully genocidal attack on Palestinians in Gaza. We must demand a ceasefire now.”
Call your member of Congress now and ask them to join these strong anti-war voices calling for a ceasefire.
Click the button below for more info from Jewish Voices for Peace.
Calling will only take a few moments and it can make a difference.
💭 Final thoughts
I’d like to circle back to bagels for a moment because I bought a baker’s dozen from a local bagel shop, sliced them and froze them.
And it’s easily the best decision I made this week.
See ya next week,
Brittany