😳 Oh Thaaat's Why Your TikToks are Flopping?
And Instagram actually cares about small creators now?
Lol Kyoto university allowed students to wear anything they wanted for graduation and it’s absolutely hilarious.
💥 What’s Trending - Latest Trends on TikTok & IG
CHIHIRO
Billie Eilish has released new music (and I’m digging it). This sound is super versatile and can be used in so many spaces. Here’s a macaron baker showing how she separates 8 dozen yolks using a separator. Also love how this creator used the sound over a montage of them making small notebooks by hand. So cool to see!Should I Stay or Should I Go?
It tickles me when an older, classic/well known song becomes a trending sound. Like Linger by The Cranberries last year. This time it’s The Clash’s Should I Stay or Should I Go. Use it over a montage. Or give a quick and simple tutorial the way this cook did about how to keep BBQing when it starts to rain.
Link to the soundMisses
Another one that works for most industries. If you like a dill pickle, here’s a reel ft. the sound where the creator makes a dill pickle snack mix. Yum! I’ve seen it being used on a bunch of “summer bucket list” videos. Could be a fun trend to hop on that your audience might enjoy engaging with.
Link to the sound
🛠 Handy Dandy Tools
Video: This looks pretty cool… and it has lifetime pricing. Create 3-D screensharing videos! Try Talevideo free here.
SEO: Describe your business, input seed keywords, or describe thekeywords you want; AI does the rest. Try Rankify free here.
AI Lego Creations: This is just for fun, but so worth it. With one simple prompt, generate an image of your Lego set for free here (mine is below).
AI/GPT: Access multiple GPT/AI models in one place (great if you’re paying for multiple pro versions). Try BlueGPT free here.
🏆 Curated Picks
TikTok Flops: Common Mistakes Keeping Your Views Low
TikTok is booming, and marketers everywhere are eager to tap into its vast audience. With its unique ability to connect you with Gen Z, boost brand awareness, and drive engagement, it's a platform you can't ignore.
But getting noticed takes more than just following the latest trends.
This article shares the best tips and tricks for boosting your TikTok views, from using hashtags effectively to creating engaging content that keeps viewers hooked.
If you’re ready to up your TikTok game, click here to read the full article and learn how to get your videos in front of more eyes.
Also I’m totally going to be playing around with the TikTok caption generator that’s embedded in the article. It sounds so cool.
Big News for Creators: Instagram's New Algorithm Puts You in the Spotlight
Instagram just made a big move to boost original and emerging creators.
Their new algorithm update aims to give more traction to original content and smaller accounts, while pushing reposts and aggregator accounts to the background.
This shift means that if you're creating unique content, you'll get more visibility and engagement, helping you grow your audience faster.
Curious about how this can change your Instagram game?
Click through to read the full article and get all the details on these updates!
🤖 AI For Creators
OpenAI announced last month that they’re building a tool to allow creators to opt out from their content being used to train AI models. Love to hear it.
Another OpenAI update: they’re working on a tool that will more accurately be able to determine if an image is made by AI.
Do you use Facebook or Instagram Ads? Meta has added “enhanced AI creation tools.” If you’ve checked them out, let me know what you think!
TikTok has added digital avatars called “AI-Moji.” Kinda creepy kinda fun.
🥱 Ah… it’s Sunday (arguably the best day of the week)
🔍 Try this: Content Tips & Suggestions from Other Creators
Have I mentioned that your content should include more storytelling? 🤔 (The answer is yes, in many issues of this newsletter). Put there’s a big reason why: it works!
Not getting much engagement? This is probably why.
Have you heard of the new Instagram “Reveal” feature? It looks really cool. Time to experiment on stories!
You know those videos that make the perfect loop? Here are 3 simple steps to make one yourself.
🌟 Creator Spotlight
One Shoot, Endless Content: The Ultimate Guide to Repurposing Your Work ft. Styling with Kenzie
If you’ve ever felt the pressure to constantly come up with fresh content ideas, you’re not alone. The good news is, there’s are many ways to stretch your creative efforts and keep your audience engaged without burning out.
Today, we’re shining our spotlight on Kenzie, a fashion stylist and content creator from Atlanta, Georgia, who’s mastered this art.
With over 15 years of experience in the fashion and beauty industry, Kenzie has developed a brilliant method to turn one styling session into multiple, engaging pieces of content.
Her approach is not only efficient but also incredibly inspiring for anyone looking to maximize their content output.
The Magic of Makeovers
I first stumbled upon Kenzie through a captivating TikTok carousel showcasing a stunning before-and-after of a styling makeover she did for this guy.
Intrigued, I checked out her profile and discovered she has a genius “content recipe” – a brilliant strategy that transforms a single makeover into multiple engaging pieces of content.
Kenzie doesn’t just stop at a simple reveal. She breaks down the entire styling journey into a series of TikToks.
First, she shares a before-and-after carousel to grab attention.
Next, she gives us a peek behind the curtain with a detailed process video, showing everything from shopping for the perfect pieces to discussing the client’s needs and preferences.
And then, she often shares a prep video, giving her audience a taste of the excitement and preparation that goes into each makeover.
This clever strategy not only maximizes the content she can create from one styling session but also keeps her audience engaged and coming back for more.
It’s a fantastic example of how to stretch a single idea into a content goldmine, something every creator can learn from.
Tiktok failed to load.Enable 3rd party cookies or use another browser
Beyond Makeovers: Diverse Content Series
Kenzie’s content doesn’t stop at makeovers. She’s got a variety of series that keep her followers hooked.
One standout is her collaborations with influencers. By styling popular influencers, she not only showcases her skills but also taps into their audiences, generating buzz and expanding her reach.
This is a savvy way to blend PR with genuine content creation.
She also shares “day in the life” videos, giving her audience a behind-the-scenes look at the life of a stylist.
These videos are not only entertaining but also educational, offering aspiring stylists a glimpse into the industry.
On top of that, Kenzie produces educational content, breaking down fashion and styling principles in an easy-to-understand way.
Her goal is to make fashion less intimidating and more accessible, a mission she accomplishes beautifully through her content.
Lessons from Kenzie’s Content Strategy
Maximize Every Idea: Kenzie’s “content recipe” for makeovers is a brilliant way to get the most out of a single concept. By creating multiple pieces of content from one session, she keeps her feed fresh and engaging. This strategy is a valuable lesson for any content creator – think about how you can repurpose and expand on your ideas to create a wealth of content.
Diversify Your Content: Having a variety of content series like Kenzie does can keep your audience interested and engaged. From influencer collaborations to educational videos, mixing up your content can attract different audience segments and keep your feed dynamic.
Collaborate and Expand Your Reach: Working with influencers and other creators can help you tap into new audiences and generate buzz. Kenzie’s collaborations are a testament to the power of strategic partnerships in content creation.
Educate and Empower: Kenzie’s mission to make fashion accessible is evident in her educational content. By sharing her knowledge, she not only empowers her audience but also establishes herself as an authority in her field. Providing value through education is a great way to build trust and loyalty with your followers.
Kenzie’s innovative content strategies, combined with her passion for making fashion accessible and fun, set her apart in the fashion and beauty industry.
She’s a perfect example of how thinking outside the box and being true to your mission can lead to incredible success.
So, if you’re ever in need of some inspiration or just want to see some fabulous styling makeovers, head over to Kenzie’s profile.
Whether you’re a fashion enthusiast or a content creator looking for new ideas, there’s a lot you can learn from her innovative approach.
Find her on TikTok, Instagram, and her website.
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Call for a Cease Fire
“With every passing day, hour, and minute, the Israeli military is making good on its promise to ‘open the gates of hell’ on the 2 million Palestinians trapped under Israeli siege in Gaza.
The loss of life over the last month has been staggering — almost too big to hold. But we must act now, because the Israeli government is plowing forward toward a fully genocidal attack on Palestinians in Gaza. We must demand a ceasefire now.”
Call your member of Congress now and ask them to join these strong anti-war voices calling for a ceasefire.
Click the button below for more info from Jewish Voices for Peace.
Calling will only take a few moments and it can make a difference.
💭 Final thoughts
Have you ever seen a movie in a ~Dolby~ theatre?
I was a skeptical for a long time until I saw Godzilla Minus One in Dolby last year.
It’s as good and cool and awesome as they say it is.
I saw Furiosa last weekend and it was SO good and SO cool.
Time to watch the originals.
See ya next week,
Brittany
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