🦄 Myth Busting: "Easy Passive Income" Content
and why you should embrace bad brand strategy
You know how you make egg salad before you go to the Bahamas… no?
This husband was just as confused when his wife said she’ll make the egg salad after he agreed to go to the Bahamas.
His reactions and the way she edited it had me loling.
A must watch if you’re in the mood to laugh.
💥 What’s Trending - Latest Trends on TikTok & IG
Sunday Morning Cover
Oh boy I haven’t heard Sunday Morning in too long and this cover is so lovely. This version is so sweet and feel good, it really can be used for any niche: from travel videos, to something special to do for new clients, or how to make a successful reel.
Link to the soundSlow it Down
This is another upbeat song that is business friendly. I’m seeing people get creative with it: like this day in the life of a professional photographer, or this reel by a real estate agent suggesting that she may not be the right realtor for you, or share your process like this creator who flips furniture.
Just be sure to use this soundScared to Start
A sound that’s great for most niches. Use it to show off how you do what you do (like this dude hand-painting stripes on a car) or share your work like this photographer used the sound to show off a few shots from his portfolio.
Link to the sound
🛠 Handy Dandy Tools
Video: Create personalized welcome videos. Record once and then use AI to customize. Use Ubique free here.
Social Monitoring: Track keywords and use AI to generate responses and engagement (sounds kinda creepy, but also kind of fantastic). Check out Sparksocial here.
SEO: A “pay to use” SEO service - which I totally prefer over a monthly fee. Check out SEO Stuff here.
Video: In case you didn't know, the popular mobile video app, CapCut, is also available on desktop. Use CapCut free here.
🏆 Curated Picks
How to Make Your LinkedIn Content Live On... and on… and on… and on
LinkedIn is changing the algorithm so it will promote user’s best quality posts long after they’re published (“for months or years”) !
The platform says: “reaching niche audiences with high-quality content is more important than broad reach or vanity metrics.”
Word!
LinkedIn executive Dan Roth “says sharing genuinely helpful knowledge is the best strategy.”
Read the rest of the article here. It has some solid suggestions for increasing reach and getting the most out of what is published on the platform.
And for those of you who would like a more in-depth LinkedIn strategy, I got you:
How to create the perfect LinkedIn content strategy in 10 easy steps [advanced tactics included].
Do Easy Passive Income Hustlers Drive You Bonkers too?
Have you seen those creators making talking about cranking out an E-Book in 24 hours and how they’ve generated so much passive income with it?
It’ll definitely grab one’s attention the first few times, until one realizes it’s not exactly a real promise.
Just because you can “whip up” a product in less than a day and charge whatever you want… should you?
But wait there’s more: it seems that the real cash in this trend is actually teaching others this quick-fix formula, not the E-Books themselves. They’re selling the idea of easy creation which is not a new idea. There have been plenty of digital schemes that promise quick riches and the dream of fast cash, but this one really takes the cake.
It’s not just about the ebooks; it’s about selling overpriced guides and courses on how to make them, creating a cycle of people chasing after and elusive dream of wealth without the hard work.
These digital schemes have a way of making everything seem within reach, but at what cost?
I was so glad to come across this article: “Easy Passive Income” Hustlers Drive Me Bonkers because Vee really hits on everything I’ve been thinking when I’ve come across these creators/this type of content. Click here to read it.
🤖 AI For Creators
Check out how AI can rev up your content management—smoother workflows, custom content, and all-around better performance [Link].
Tired of poorly written/not helpful AI articles? Google is too. So they’re making some big updates to their spam policies to reduce the "low-quality, unoriginal content in search results."
The headlines for articles about this topic have me loling: Google Search Cracking Down on Mass-Produced AI-Generated Slime and Google’s Algorithm Hates AI Content? How to Make Google Love It.At a tech conference, a debate sparked on whether AI influencers could ever replace real creators, highlighting the unbeatable value of human connection in content creation. Check out the debate on AI and content creation—can tech really fill human shoes?
🤖 What do you think?
🔍 Try this: Content Tips & Suggestions from Other Creators
This creator shares the strategy behind the post that got her over 43,000 saves on Instagram. Here’s the link.
Livestyle content ≠ content strategy (so says this creator).
How to create content quicker with the use of tools, easy research, templates, and a calendar. This is some solid advice!
🌟 Creator Spotlight
Why This Creator is Embracing “Bad” Brand Strategy
I’ve said it before and I’ll say it again: I love food/chef creators.
Justine Doiron, the creative force behind @Justine_Snacks, invites us into a world where food is not just sustenance but a medium for connection, creativity, and genuine interaction.
Years ago I came across Justine on Instagram. Justine has a relaxed and approachable vibe that quickly catches your attention. Her food always looks delicious, and she has a great skill for storytelling, making each post engaging and meaningful.
Justine's journey into the spotlight of social media storytelling started in the realms of publicity and entertainment, not the kitchen.
With a degree from Cornell's School of Hospitality and experience at big names like ABC News and Discovery Networks, she gained a distinctive perspective on content creation.
In 2020, she took her passion for plant-forward cooking and seasonal ingredients from private passion to public phenomenon, quickly becoming a go-to source for culinary inspiration and guidance on social platforms.
Her Content Strategy
While reading one of Justine's recent newsletters, I was struck by her unique take on content strategy, emphasizing connection over perfection.
She deliberately steps away from the overly polished content that floods our feeds, instead valuing authenticity and a personal touch.
"My strategy is my birth chart," she explains, underlining a deeply personal and almost intuitive approach to creating content. This philosophy, centered around humanizing her presence and forging real connections, truly sets Justine apart.
Her method is straightforward yet impactful: identify what resonates, tweak it to keep it fresh, and don't shy away from pivoting to something new when necessary.
This cycle of growth and adaptation is crucial, and Justine's ability to embrace change—moving from sound-only videos to more casual, unpolished content—highlights her commitment to staying relatable and accessible.
Justine’s story underscores a crucial phase in the content lifecycle—the pivot.
Initially building her audience on a foundation of sound-only videos, she recognized the need for evolution as her platform grew.
Inspired by the raw energy and unfiltered charm of micro-influencers on TikTok, Justine began integrating casual, unpolished videos into her repertoire, such as sharing her wedding dress and celebrating her favorite condiments.
It’s a bold move that proves connection really does beat curation, inviting her audience into more personal, friend-like conversations.
By interspersing her polished productions with more relaxed, candid content, Justine not only diversified her portfolio but also deepened the bond with her audience.
This approach, prioritizing relatability and accessibility, invites followers to engage with content that feels more like a conversation with a friend than a broadcast from a creator.
Justine’s journey sheds light on the invaluable role of authenticity in content creation.
Her success story serves as a blueprint for other creators, demonstrating the power of being true to oneself and the importance of evolving alongside your audience.
In a world where the personal and professional often intersect, Justine Snacks shines as a reminder that at the core of any successful strategy is the simple, powerful act of genuine storytelling.
Reading about her approach was a revelation, and I knew immediately it was something worth sharing in this newsletter.
Justine's strategy not only challenges the norms but also opens up a conversation about the essence of connection in the digital age—a lesson all creators can learn from.
Read her newsletter about embracing bad brand strategy:
Find her on Instagram, Pinterest, Facebook, or X (Twitter).
And make these chocolate chip cookies.
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Call for a Cease Fire
“With every passing day, hour, and minute, the Israeli military is making good on its promise to ‘open the gates of hell’ on the 2 million Palestinians trapped under Israeli siege in Gaza.
The loss of life over the last month has been staggering — almost too big to hold. But we must act now, because the Israeli government is plowing forward toward a fully genocidal attack on Palestinians in Gaza. We must demand a ceasefire now.”
Call your member of Congress now and ask them to join these strong anti-war voices calling for a ceasefire.
Click the button below for more info from Jewish Voices for Peace.
Calling will only take a few moments and it can make a difference.
💭 Final thoughts
Yesterday was the first official day of Spring!
I hope you’re feeling the warmth/freshness that comes with the new season. :)
See ya next week,
Brittany
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