Maximize Your YouTube Reach: Killer Secrets to 3x Your Audience
and how to use TikTok metrics to boost your content
We’re 3 weeks post-April Fools but I have to share this TikTok from a daughter who put a sign up on the back her mom’s car that said “HONK & FLIP OFF MY MOM - APRIL FOOLS PRANK!!”
Mom’s reactions are so funny I was giggling watching it and imagining how much fun the drivers must have had honking at her.
I’m not a prank person but this one is so light-hearted it’s hilarious. Ya gotta watch it.
💥 What’s Trending - Latest Trends on TikTok & IG
Espresso
Sabrina Carpenter released the pop song of the summer last week and it’s taken off on Instagram. Creators are using it to fit their niches by sharing a treadmill workout, showing off an outfit, or posting about a new product.
Link to the audioDONK
Another snippet of a Beyonce song is trending. This one is super versatile. I love how this creator used the sound to share that their new thrift store is open. I’m also seeing a lot of creators use it to share industry tips.
Link to the soundI’m Alive and the Beat Goes On
Celine Dion meets the Whispers?? Yes please! Even Roberta Flack commented saying she loves it. This upbeat sound can be used however you’d like. Wedding content. Friend appreciation. 70yr old coworker appreciation.
🛠 Handy Dandy Tools
AI Voice: AI voice-over, video, dubbing, and cloning. Oh, and it can read to you as well. Check out Speechify here.
Stickers: This one is just for fun, but let AI design a great-looking sticker for you (great quality!). Use StickerBaker free here. (see my sticker below)
Video: This looks handy if you want to create faceless videos (memes, stock images/video, etc.). Check out Videotok here.
LinkedIn: A free! (yes free) AI Post editor and Generator. Enhance your posts with ease. Try it here.
🏆 Curated Picks
Up Your TikTok Game: Analytics Tips That Really Work
If you’re serious about upping your TikTok game this year, there’s one thing you really need to do.
Master your analytics.
This guide spills the beans on everything from must-know metrics to the top tools that’ll help you get a better understanding of metrics so you can fine-tune your strategy.
Whether you’re a seasoned creator or just starting out, understanding the analytics of your content is so so important. Ya gotta know what does/doesn’t work and what to do next!
Click here to read the ultimate guide to TikTok analytics in 2024.
It’s clear and simple. No fluffs or frills. Just what you need to know.
This YouTuber Figured Out How to Triple Their Subs
Ever feel like your YouTube channel's growth is just stuck in neutral? You're not alone.
Check out this cool story about a creator who turned their channel's luck around, boosting their subscriber count by 40% after a rough start in 2019.
With a mix of smart strategy shifts and a fresh understanding of what their audience really wanted, they started seeing some serious growth.
This article breaks down the smart moves and strategies that sparked the turnaround, sharing the specific tactics they used—from refining content to tapping into new analytics tools.
Click here and read the full scoop—you might just find some game-changing tips to boost up your own channel!
🤖 AI For Creators
“Google builds an AI model that can predict future weather catastrophers” - think my local weather-newscasters can use? Because it seems like they’re always wrong about the weather this time of year…
“Are you smarter than an AI?” A writer goes head to head with ChatGPT and lets readers decide whose content is better. It’s pretty silly but fun. Click here to read it.
You can now chat with one of your favorite influencers on Instagram… via Chatbot. The platform is testing a feature that allows users to interact with some of the top influencers via direct message chatbot. Sounds… interesting.
🎬 Which movie universe would you want to live in?
🔍 Try this: Content Tips & Suggestions from Other Creators
Curiosity is key! Here are some phrases that will make your audience curious.
A bunch of reel ideas to get new followers, engage w/ your current audience and get more conversions.
CTAs get get boring fast. Try some of these next time you’re asking people to “join.”
How using more action words in your content will make it so much better.
🌟 Creator Spotlight
The Photographer Who Ditched Photography for AI
Ella Uzan, once a high-profile fashion photographer, boldly stepped out of the limelight and dove headfirst into the world of AI creation.
Her shift from capturing stunning images for top brands to pioneering in artificial intelligence isn't just a career change—it's a complete reinvention.
Ella's journey redefines the essence of being an artist in today's digital era, where technology meets creativity, opening up new and unexplored avenues for artistic expression.
This bold move challenges conventional paths and reimagines what it means to create art in the modern world.
From Fashion Photography to AI Artistry
Ella Uzan, known for her eye-catching fashion shoots with big names like Casio and Dove, hit a turning point after a solid decade in the industry.
Even though she was nailing it, the whole scene started to feel a bit tight—like she was just spinning the same old beauty standards rather than breaking new artistic ground.
That itch for something more led her to ditch the traditional camera for something that offered more freedom and alignment with her inner vision: artificial intelligence.
With AI, suddenly, the sky was the limit.
The transition from capturing images through a lens to molding them through artificial intelligence was sparked by Ella's desire for a platform where she could fully express her unique voice without the limitations of traditional photography.
AI opened up a world where the boundaries of creativity could be continuously expanded, allowing Ella to jump into a fusion of technology and art that transcended her previous work.
The AI Transformation
As she embraced AI, she found it to be a liberating tool that echoed her early days of communicating through drawings.
It allowed her to print her thoughts visually, transforming abstract ideas into tangible artworks without the logistical constraints faced in traditional photography.
Her approach to AI is both methodical and whimsical, seeing it as a "visual printer of thoughts." This perspective allows her to create distinctive, emotionally resonant works.
By mastering AI's "language," Ella has managed to mitigate its unpredictability, ensuring that her artistic voice remains clear and potent (and without all the wonkiness that can come with AI images… have you seen how weird hands can look??)
Unique Clientele and New Ventures
Ella's expertise in AI has attracted a diverse clientele, from insurance companies to opera houses, looking for unique visual campaigns that traditional photography couldn't easily provide.
Beyond client work, Ella has embraced her role as an artist, selling prints and showcasing her AI-generated art in galleries, fulfilling her dream of being recognized not just as a creator but as an innovator at the intersection of art and technology.
Insights for Aspiring AI Creators
Ella emphasizes the importance of seeing AI as an extension of one’s creative self, not a replacement.
For creators accustomed to the tactile feedback of a camera or the brush, AI might initially seem like a distant, somewhat impersonal tool. Ella suggests reframing this perspective by treating AI as a collaborative partner that brings its own set of skills and possibilities to the creative table.
This shift in mindset can open up new avenues for exploration and innovation that were previously unattainable with traditional methods alone.
It’s about experimenting and refining one’s approach continuously to find the perfect balance between technology and personal artistic expression.
She also advocates for a hands-on approach, where trial and error become valuable learning experiences rather than setbacks. This process is crucial because it allows creators to gradually refine how they input commands and interpret outputs, so they can blend the AI's performance with their artistic vision.
Balancing Technology with Personal Artistic Expression
Finding the right balance between leveraging technology and maintaining one's unique artistic expression is maybe the most challenging aspect of working with AI.
Ella stresses the importance of not losing one's artistic voice amidst the capabilities and efficiencies offered by AI. It’s important for creators to stay true to their thematic cores and stylistic signatures while using AI to push those boundaries.
This balance ensures that the art produced not only showcases technical proficiency but also resonates emotionally and personally with audiences.
A Glimpse into the Future
Looking ahead, Ella sees AI not as a tool that diminishes our roles but one that enhances our creative capabilities.
She predicts a future where AI handles the mundane, allowing humans to engage in higher-level creative thinking.
This vision of AI is not about replacing human creativity but amplifying it, enabling artists to return to the essence of true artistic expression—unburdened by the technicalities that often stifle creativity.
Final Thoughts
Ella Uzan's journey from a world-renowned photographer to a trailblazer in AI artistry is a compelling narrative of adaptation and innovation.
Her story is a testament to the power of embracing new technologies and the endless possibilities they bring to expand our artistic horizons.
For those inspired by Ella's story, remember that the path to integrating AI into your creative practice is a journey of discovery, filled with challenges and rewards.
Embrace it with an open mind, and like Ella, you may find yourself redefining the boundaries of what is possible in your art.
To see more of Ella Uzan's groundbreaking work, check out her website or find her on Instagram.
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Call for a Cease Fire
“With every passing day, hour, and minute, the Israeli military is making good on its promise to ‘open the gates of hell’ on the 2 million Palestinians trapped under Israeli siege in Gaza.
The loss of life over the last month has been staggering — almost too big to hold. But we must act now, because the Israeli government is plowing forward toward a fully genocidal attack on Palestinians in Gaza. We must demand a ceasefire now.”
Call your member of Congress now and ask them to join these strong anti-war voices calling for a ceasefire.
Click the button below for more info from Jewish Voices for Peace.
Calling will only take a few moments and it can make a difference.
💭 Final thoughts
Let’s talk movies again because I saw Love Lies Bleeding the other week and it was SO good.
Kristen Stewart. 1980s. Thriller. Oh and Dave Franco.
And it is so thrilling! Truly had no idea what was going to happen or where the plot was going. Highly recommend!
See ya next week,
Brittany
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