🚀 How To: Skyrocket Engagement
without oversharing or spilling secrets
We all have that one person who sends us too many Reels.
For me it’s my roommate.
Here’s the perfect reel to send them to congratulate them for sending so many Reels.
My roommate hasn’t responded yet so I can’t say how it will go over.
Good luck and you’re welcome.
💥 What’s Trending - Latest Trends on TikTok & IG
Surround Sound
This trend popped off thanks to the Aston Martin team. It’s so fun and easy to recreate. I love seeing people from so many different industries giving it ago, like these OR doctors, these folks in a retirement home, and these construction workers. Find a way to do a unique spin on this trend in your field/industry.
Here’s the link to the soundThe 2023 Season Comes to an End
Hop on this sound before it really takes off. Creators are using it to share a highlight reel of their year. Share your favorite memories of the past year with this CapCut template.
And be sure to use this soundA Man Without Love
This oldie was popular last year and it’s trending again. I’ve seen some really creative videos using it, like this one with a super cool transition. You can use it however you’d like, just use it soon.
Link to the sound
🛠 Handy Dandy Tools
Sponsorships: Kim had a call with these guys earlier this year and has been using it for her brands. Check out Passionfroot for all your sponsorship needs.
Video: Easily create videos with ready-made templates and a built in editor. Use InVideo free here.
Scheduling: Apparently, this is Calendly on steroids (their words, not mine). Use AI-powered Calendlove free here.
🏆 Curated Picks
Gobble Up These Thanksgiving-Inspired Content Campaigns
Content moves FAST online. While we’re all slowing down this week thanks to big meals and long conversations with family, savor the moment, and indulge in some creative and effective campaigns that “capture the essence of the holiday.”
This article showcases a ~cornucopia~ of innovative content marketing strategies that have truly captured the spirit of Thanksgiving. These examples have been recognized for their excellence and are sure to inspire.
Click through to read the full article and chow down on these brilliant content marketing ideas! (sorry not sorry for the puns)
How a Script Can Revolutionize Your Video Content
Time to ditch the idea that scripts make videos/content feel stiff and artificial. A well-crafted script can enhance the natural flow of language, adding depth and dynamism to your content.
This article delves into the subtleties of scriptwriting, offering 3 essential secrets to transform your next project from ordinary to extraordinary.
Embrace these techniques to refine your storytelling skills and elevate your brand's messaging. Click here to check out these game-changing scriptwriting secrets and revolutionize the way you create video content [Link].
Marketing Down Memory Lane: 22 Cases Where Nostalgia Hits the Sweet Spot
This article takes you on a delightful journey back in time, showcasing how nostalgia marketing has become a warm blanket in the fast-paced world of advertising.
From Nintendo's heartwarming commercials to Spotify's creative use of beloved movie characters, each example serves as a testament to the power of nostalgia in connecting with audiences.
These campaigns are not just about reminiscing; they are strategic masterstrokes that evoke emotions and open wallets. Ready to feel the warmth of yesteryear's charm?
Click through to read the full article and discover how nostalgia can be a potent tool in your marketing arsenal.
🤖 AI For Creators
New AI video and picture editing tools are coming to Facebook and Instagram soon. Click here to read more.
Here are 4 AI tools that are writing killer copy. One tool was used by JOANN’s to write an email subject line and increased the open rate by 10%! Not too shabby. Check them out here.
AI is quickly developing emotional intelligence. This article is an interesting read.
Thanksgiving is tomorrow. Let’s talk about dinner.
🔍 Try this: Content Tips & Suggestions from Other Creators
How to turn one content idea into 7 viral-worthy hooks. [Link]
Great graphic on why your content isn’t getting you sales or conversions. Click here to check it out.
This study reveals how impactful captions are and how you can start nailing them. Read more here.
Ever worry about coming off as “pushy” in your content? Here are 3 tips to getting over that.
🌟 Creator Spotlight
Diving Deep with Kenny Dyal - Making Waves in the Dive Industry
Meet Kristen Williams, the mastermind behind the captivating blog, My Friends Are Fiction, and the mesmerizing bookstagram @myfriendsarefiction.
Her journey from a marketing pro to a blogging sensation is inspiring offers some valuable lessons for every creator out there.
Kristen's Journey:
Kristen isn't your everyday content creator. With a solid background in Communications and a decade in marketing, she's not new to the game of engaging audiences.
But here's the twist – she left her job to focus on family, only to find that her love for reading and photography could blend into something extraordinary.
The Art of Visual Storytelling:
What sets Kristen apart is her stunning visual content. You know it's her post the moment you see it - the colors, the layout, the vibe, it's all unmistakably Kristen… or rather, “My Friends are Fiction.”
This isn't just pretty content; it's a masterclass in branding and visual storytelling. Each image is edited similarly, so the colors look cohesive. There is something so deliciously cozy about every single one of her posts which makes me want to grab the novel I’m reading and curl up in a cozy spot too.
Sure, Kristen talks about book reviews, giveaways, and the usual bookish stuff. But she does it in a way that transforms each post into a piece of art. Each post is a tableau, telling a story beyond the written word.
It's not just about what she says; it's about how it's presented. This is where the magic lies for any creator – the ability to turn ordinary content into an extraordinary experience.
Whether it’s the subtle play of light and shadow or the strategic placement of objects, every element in her photos is a deliberate choice that adds depth to her storytelling.
The Visual Advantage:
This brings us to the crux of the matter – the power of visuals. In a digital world cluttered with content, visuals are not just attention-grabbers; they're story enhancers. They build a narrative, set a mood, and create a connection that words alone might miss.
The magic of Kristen’s content lies in its ability to transform ordinary book content into an immersive experience. Through her visuals, she invites her audience into a vivid, imaginative world.
Each image, color choice, and layout she selects isn't just about aesthetics; it's about enhancing the story she's telling. This careful curation of visuals is what makes her content not just seen but felt.
The way she crafts the ambiance in her photos—be it the coziness of a reading corner or the excitement of a new book—creates an emotional resonance that words alone may not achieve. This ability to evoke emotions and atmospheres visually is a significant part of why her content is so engaging.
This experience is what sets her apart and keeps her audience coming back for more.
Moreover, Kristen's visuals create a connection with her audience that's both emotional and imaginative. Her photos and layouts are like windows into her world, offering her followers a chance to step into her experiences and see the world through her lens.
This connection is particularly powerful because it transcends the physical barriers of the digital space. It's not just about what she's reading or photographing; it's about sharing a piece of her world.
Maintaining Privacy While Sharing a Selective Part of Her World:
Kristen's skillful curation of these visuals allows her to share her passion and experiences without the need to expose every aspect of her personal life.
This approach creates a unique bond with her audience, as they are welcomed into her meticulously crafted world of books and photography.
This balance of sharing and privacy is particularly compelling.
In a time when many feel pressured to share every detail of their lives online, Kristen's approach is refreshingly different. She proves that one can be an influential content creator and still retain a sense of privacy.
Her strategy of focusing on the content rather than the creator allows her to maintain her personal boundaries while still engaging deeply with her audience.
Her ability to evoke emotions and set moods through her visuals is a key factor in her engaging content. Whether she's capturing the coziness of a reading nook or the excitement of a new book, her photos resonate with her audience on an emotional level.
This resonance is heightened by the fact that she shares these experiences without oversharing her personal life, striking a delicate balance that many content creators strive for.
Lessons for Creators:
Brand Consistency: Kristen’s work is a testament to the power of cohesive branding. Every creator should strive for this level of consistency in their visual language.
Quality Over Quantity: It's not about how much you post, but the impact of each post. Make every piece of content count.
Find Your Niche: Kristen combined her passions for reading and photography. Find that unique intersection for yourself.
Engagement Beyond Exposure: It's not just about getting seen; it's about creating a lasting impression. Your content should linger in the minds of your audience.
Privacy is Possible: You can be a successful content creator without oversharing your personal life. Focus on your passion and the content that revolves around it.
Kristen Williams isn't just a content creator; she's a visual storyteller. Her journey, her strategy, and her execution are lessons in creativity and personal branding.
For any creator looking to make a mark, remember – it's not just what you create, but how you present it that counts.
Her approach is a valuable lesson for any digital content creator: that one can be open and engaging, yet still maintain a private, personal space.
Find Kristen on Instagram
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Call for a Cease Fire
“With every passing day, hour, and minute, the Israeli military is making good on its promise to ‘open the gates of hell’ on the 2 million Palestinians trapped under Israeli siege in Gaza.
The loss of life over the last month has been staggering — almost too big to hold. But we must act now, because the Israeli government is plowing forward toward a fully genocidal attack on Palestinians in Gaza. We must demand a ceasefire now.”
Call your member of Congress now and ask them to join these strong anti-war voices calling for a ceasefire.
Click the button below for more info from Jewish Voices for Peace.
Calling will only take a few moments and it can make a difference.
💭 Final thoughts
To my fellow Americans, gobble gobble and I hope you get to spend time with friends and family this week. 🦃
To my non Americans, I also hope you get to spend time with your friend and family this week.
See you next week,
Brittany@Create It