How Google is Cracking Down on Sh*t Content
and how to use social search like a pro
Did you know that vegetables aren’t real?
💥 What’s Trending - Latest Trends on TikTok & IG
Betting on Us
Time to get a little inspirational with this sound. Use it to share a quote that resonates, a lesson you learned, or something you’re proud of.
Link to the soundI Had Some Help
This is from one of Post Malone’s new songs. Creators are using it in a slide-show format on TikTok. The first slide features a picture and on-screen text about asking someone for enough likes to buy a car, have another baby, get married, etc. Here’s an example.Who Shot Up the Taco Bell?
This started as a video of someone genuinely asking “who shot up the taco bell?” featuring a clip of the front doors of a taco bell with bullet holes. The sound has taken off among creators who are now using it to ask what happened to something… like this. Or this. And also this.
Link to the sound
🛠 Handy Dandy Tools
All-in-One Workspace: This kind of looks like a combo of a few tools. Use Matilda free here.
Video: I will definitely be testing this (I'm loving Tella.tv). It looks super easy to use, and the price is hard to beat. Use Komodo for recording and editing free here.
Tweet to video: Convert your tweets to videos for shorts. Probably worth testing. Try Repurposepie here.
Google AI: Have a little fun with AI in the Google Labs. Experiment with Google labs here.
🏆 Curated Picks
Transform Your SEO Game: The Power of Social Search Platforms
Embracing the "search everywhere" era means using social search platforms to supercharge your website’s performance.
Social search is when people use social media to find content through likes, shares, and comments, instead of just typing keywords into Google.
By using real-time data and content created by users, SEOs can test and improve content much faster, making it easier to stay ahead of the competition.
Read this article to learn how social search can make your content testing and optimization more efficient, helping you engage audiences and improve your SEO strategy.
Stay Ahead: How Google’s Content Update Impacts Your Business
Millions of people use Google Search every day to find exactly what they need.
To keep up with this demand, Google rolled out the "Helpful Content Update," which boosts valuable posts and cracks down on low-quality ones.
This means businesses have to step up their game to stay on top.
This article breaks down how Google’s latest update is shaking things up and what businesses can do to thrive. From understanding user intent to creating in-depth content and building trust, these tips will help you stay competitive and visible.
Want to know how to keep your content ahead of the curve? Click through to read the full article and get the scoop on optimizing your content for better search rankings.
🤖 AI For Creators
iOS 18 Siri 🤝 AI. Apple recently shared that Siri will be capable of handling more tasks within apps thanks to AI. Sounds interesting but I’m still skeptical.
Turns out that creators are turning away from some AI tools, according to a new study. Read more about which ones and why here.
Google's changes are shaking up the web, with smaller sites like HouseFresh seeing their traffic crushed while big players thrive. Click here to read more about how these updates are affecting small sites and the future of web traffic.
🐰 What’s the best kind of pet?
🔍 Try this: Content Tips & Suggestions from Other Creators
Here’s a fantastic explanation on how to write long instagram captions.
There are sooo many tools for social media and personally, I don’t love sifting through all of them. Here’s a list of a social media manager’s favorite tools.
Do you know the difference between creating content for growth vs. creating content for sales? Here’s a simple explanation.
Have you seen “Creator Search Insights” on TikTok? Here’s everything you need to know. This feature is SO cool. Go check it out.
🌟 Creator Spotlight
Unlocking LA's Secrets: How Greg Ruben Makes History Fun on TikTok
I’m a sucker for some architectural content… especially when it’s well produced and has a great story and explanation behind the architecture.
So when the following TikTok came across my for you page, it stopped me dead in my scroll.
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What I think is so neat about the creator, Greg Ruben, is that he makes really captivating and entertaining videos about sooo many different topics from the worlds largest earthworm to the freeways in Boyle Heights (a neighborhood in LA that was destroyed because of the freeways), to the Blessing of the Animals (one of LA’s oldest traditions).
His TikTok bio reads as follows: Aspiring to be where Reyner Banham meets Huell Howser.
For those who are unfamiliar with both, Reyner Banham is a well known and respected architectural critic and Huell Howser is a famous TV personality who profiled many prolific California sites and history as well as important people from the state.
Greg Ruben is a fantastic storyteller who moved back to LA after 9 years in NYC. He says that his move back gave him a different understanding of LA.
Greg's unique perspective and genuine curiosity have turned his videos into a delightful journey through LA’s history, architecture, urban planning, culture, and more.
His videos are a perfect blend of well-researched information and captivating storytelling, making them both educational and entertaining.
He delves into questions many of us never think to ask, like why there are palm trees in LA, the story behind secret staircases, and the phenomenon of water stores.
By addressing these quirky aspects of the city, Greg opens up a new world of knowledge and appreciation for his viewers.
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The Strategy Behind the Content
Big Emphasis on Curiosity: Greg’s content thrives on curiosity. Each video starts with a question or an intriguing observation about LA, which he then explores in depth.
This approach not only educates but also keeps viewers hooked as they discover new facets of the city along with Greg.
By framing his videos around questions that many people might have never considered, Greg taps into a universal sense of curiosity.
This strategy makes his content relatable and engaging, as viewers are drawn into the exploration of everyday mysteries and peculiarities that surround them.
Being Perfect for the Platform: On TikTok, Greg has mastered the art of short-form content. His videos are concise yet packed with valuable information, making them perfect for the platform’s quick consumption style.
The editing is sharp and dynamic, ensuring each video is visually appealing and engaging from start to finish.
Greg understands that TikTok users have short attention spans, so he makes sure every second of his videos counts.
This efficient use of time and space not only keeps his audience engaged but also makes his content easily shareable, helping it to reach a wider audience.
Balancing Information with Entertainment: Greg’s videos are a blend of facts and fun. He presents information in a way that’s easy to understand and entertaining, often adding a touch of humor to keep things light.
This balance makes his content enjoyable to a wide audience, from history buffs to casual viewers.
By combining educational content with entertaining elements, Greg ensures that his videos are not only informative but also enjoyable to watch.
This approach helps him build a broad and loyal audience who appreciate the blend of learning and laughter.
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Lessons for Aspiring Creators
Be Inquisitive and Observant: Greg’s success shows the power of curiosity. By paying attention to the details of your environment and asking questions, you can uncover a wealth of content ideas.
Tailor Your Content to the Platform: Understanding your platform is crucial. Greg’s TikTok videos are designed to be short, snappy, and visually engaging, which fits perfectly with the platform’s audience and format.
Blend Education with Entertainment: Informative content doesn’t have to be boring. Greg’s ability to mix facts with fun keeps his audience entertained while they learn. Aspiring creators can benefit from finding ways to make their educational content more engaging.
Consistency is Key: Regularly posting content that follows a clear theme helps build a strong brand. Greg’s consistent focus on LA’s unique aspects keeps his audience coming back for more.
The Impact of Greg’s Work
Greg Ruben’s videos do more than just entertain; they deepen viewers’ appreciation for Los Angeles.
By uncovering the city’s hidden stories and peculiarities, he provides a fresh perspective on a place many people think they already know.
His work inspires curiosity and a sense of exploration, encouraging others to look more closely at their surroundings.
Greg’s success shows that with the right blend of information, entertainment, and platform-savvy, you can captivate and grow a dedicated audience.
Find Greg on Instagram, TikTok, and Patreon.
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Call for a Cease Fire
“With every passing day, hour, and minute, the Israeli military is making good on its promise to ‘open the gates of hell’ on the 2 million Palestinians trapped under Israeli siege in Gaza.
The loss of life over the last month has been staggering — almost too big to hold. But we must act now, because the Israeli government is plowing forward toward a fully genocidal attack on Palestinians in Gaza. We must demand a ceasefire now.”
Call your member of Congress now and ask them to join these strong anti-war voices calling for a ceasefire.
Click the button below for more info from Jewish Voices for Peace.
Calling will only take a few moments and it can make a difference.
💭 Final thoughts
You know that feeling when you find a book at just the right moment and it’s exactly what you needed to read?
Recently happened to me with A New Earth by Eckart Tolle (author of the Power of Now). I can’t recommend it highly enough.
I’m already planning to buy the physical book so I can reread it.
If you have any good book recs, let me know in the comments please!
See ya next week,
Brittany
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