🦄 Epic Storytelling Techniques That Every Content Creator Needs
Plus bath bombs for food!
Wow !! This woman’s kitchen lighting is beautiful!! And she is not at all being sarcastically passive aggressive about it!!
💥 What’s Trending - Latest Trends on TikTok & IG
Good luck, babe!
Time to show off. Make it personal and share that cool project you did, use it over a video of you doing what you do, or even share the less glamorous part of being a creator/business owner.
Link to the audioYou Know How We Do It
Another throwback song is trending, just in time for summer. Use it however you’d like. Literally. Take this 20 second string cutting reel for example. It has 8 million views?? I like how this creator used the sound in a mini home tour.
Link to the audioIntergalactic Janet
Love this sound because it’s so chill and easy to use in any space/industry. Post a strong opinion or hot take you have and use it as background music or educate your audience by sharing a fact or uncommon knowledge about your niche. Here’s another great example of an educational reel; it’s a perfect example of educating your audience without… giving it all away for free.
Link to the audio
🛠 Handy Dandy Tools
Project Mgmt: A simpler, prettier version of Notion? Use this AI tool to manage your projects. Try Skippet free here.
AI-Powered Demos/content: This looks SO great for creating product demos, instructions, or even content. Use Supademo free here.
Beautiful Lists: OMG. So clean and simple. I love this tool. Use for personal, teams, or projects. Use Superlist free here.
Social selling: Promote and sell on Instagram via automated DM campaigns. Check out Stampede Social here.
🏆 Curated Picks
Magic in the Message: Creative Insights from Purdue’s Content Win
Ok stay with me here… You have to check out Purdue University's powerful approach to student recruitment. The way they’re using storytelling is captivating audiences and winning awards.
Their latest video illustrates one person's ambitious journey and the pivotal role Purdue plays in shaping it.
The video not only met the university's marketing goals but also snagged the 2023 Content Marketing Award for Best Motivational Video/Video series.
Curious to see how they've crafted such impactful content?
Click here to learn about the strategies behind their success and how it's been boosting their recruitment efforts. There are some really great takeaways.
How Instagram's Algorithm Shift Could Revolutionize Your Feed
Instagram is shaking things up with a major update to its feed algorithm, with the plan to spotlight original and emerging creators like never before.
This change will highlight new and unique content, helping smaller accounts grow and limiting the visibility of accounts that just repost others' work.
Sounds promising, right?
It's a bold move that could change the game for both creators and viewers on the platform. This shift means more original stuff popping up, making your scroll through the feed fresher and way more engaging each time.
Want to understand how these changes might affect your Instagram strategy and what it means for the future of content creation?
Read the full article here to get the scoop on Instagram's latest update and what it means for creators and their content.
🤖 AI For Creators
Hate the idea of an AI software being trained with your data? OpenAI will be releasing a tool to let creators opt out. Read more about it.
Another update from OpenAI: the company is rolling out new tools to track whether content is AI-generated, including a smart image detection classifier and a clever watermark that discreetly tags audio. Click here to learn more.
Meta is spicing up its ad creation on Facebook and Instagram by adding a bunch of new AI tools that make it easier to design eye-catching ads. Now, you can generate multiple variations of images directly in your ad stream, giving your original creative a fresh new twist.
Emoji lovers! TikTok is testing out new emoji-avatars. Click here to see them.
🥞 Time for Breakfast Dessert
🔍 Try this: Content Tips & Suggestions from Other Creators
Great suggestion for creating a bunch of content for your niche/industry without spending hours looking for
“Building your own community is hard. Just use someone else’s.” This creator is brilliant! Great advice for building the initial momentum of a brand.
Not getting much engagement when you post? This might be why.
‘Tis the season to sign more clients. Here’s a list of the best types of content to get their attention.
🌟 Creator Spotlight
EZ Bombs - Flavor, Family, and the Art of Easy Cooking
Let's talk about EZ Bombs, a game-changer in the kitchen that’s turning up the flavor dial with something as simple as a spice bomb.
But what really makes this brand stand out isn’t just their innovative product—it’s how they weave a story of family, hard work, and culinary passion into their brand narrative.
This approach not only makes cooking exciting but also connects with their audience on a deeper level, highlighting values like family togetherness through the shared joy of cooking.
And for those who like to cook… you’ll definitely want to check this product out because these look GOOD. My order is already on its way!
How EZ Bombs Started
It all began with a challenge: how to get the rich, complex flavors of traditional Mexican birria into a simple, user-friendly product.
The founder of EZ Bombs, inspired by her love for authentic Mexican cuisine, decided to solve this by creating a compact spice mix, each 'bomb' designed to be dropped into your cooking pot for instant flavor.
The real hook for me, though, was how their story came to life on TikTok.
I came across EZ Bombs when I first saw this video where the founder's daughter talks about her mom's journey—long nights, tons of effort, and all the passion that went into making EZ Bombs a reality.
It's a great example of using personal stories to connect with your audience.
Tiktok failed to load.Enable 3rd party cookies or use another browser
What’s Cool About Their Content Strategy
The storytelling approach EZ Bombs uses is a great example of how to use storytelling in content and how to do it well.
They don’t just talk about what the product does; they share a personal story that many can relate to—pursuing a dream and the hard work that goes into it.
What makes their narrative especially compelling is the emphasis on family and community.
In the TikTok that caught my attention, the founder's daughter speaks about how EZ Bombs has been a journey of bringing their family together, mirroring the way cooking often serves to unite people.
This focus on family and shared meals resonates deeply with anyone who values cooking not just as a task, but as a way to care for and connect with others.
By aligning their product with these values, EZ Bombs crafts a message that goes beyond convenience or flavor—it taps into the emotional experience of cooking and sharing food.
This personal touch turns a simple product showcase into something more meaningful, which can really draw people in and build a stronger connection with the brand.
They're genuine about their love for food and their commitment to making cooking accessible. For any creator, keeping your content genuine can help build trust and make your audience feel like they're getting to know the real you.
Key Points for Creators
Storytelling Works Wonders: Use your own experiences and stories to add depth to your content. It makes things more relatable and engaging.
Flexibility Can be Your Friend: Show how versatile your content or product can be. It helps people see its value in their lives.
Stay True to Yourself: Authenticity can make or break your connection with your audience. Keep it real and honest.
Find EZ Bombs on TikTok, Instagram, or their website.
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Why You Should Block Your Favorite Celebrities
Not everyone’s activism does or is able to include protesting but there are so many ways to participate in the movement to end the genocide in Palestine.
On TikTok a #digitine (a digital guillotine) is happening where social media users on multiple platforms are blocking celebrities and influencers for not talking about the Palestinian Genocide.
This movement started when at the same time celebrities attended the MET Gala wearing Hunger Games-esque costumes where they paid $75k/table… Israel was also bombing the only part of Gaza that Israel said would be safe.
None of the celebrities who attended the gala said anything about the violence and suffering that is happening and it’s time for them to be held accountable.
“Celebrities aren’t responsible for getting involved in politics.” But all humans are responsible for making sure other humans are not m*rdered. Especially the ones who have so much wealth they won’t be able to spend it in multiple lifetimes.
“I can’t speak out because I’m uninformed.” This is no longer an excuse. It’s been 7 months. If one (celeb, influencer, or otherwise) is not aware of the atrocities that are happening, it’s because they’re choosing to ignore them. Here is a 3 minute explanation of everything you need to know about Palestine and Israel.
Go to Instagram, go to TikTok and block every celebrity you follow or comes across your feed. It’s already making a difference.
💭 Final thoughts
Went for a hike with a friend this weekend and boy oh boy was it good.
Hope you get some time outside in the sun. It really makes everything better.
See ya next week,
Brittany
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