📈 10,000 Subscribers in 9 Months
Learn the strategies that made it happen!
Who will wrap me up in a full wool body suit, wool jumpsuit, and double balaclava and tuck me into an insulated stroller with sheepskin and down sleeping bag with a cover protecting me from the elements for an outdoor winter nap like this cozy nordic baby?
💥 What’s Trending - Latest Trends on TikTok & IG
CeCe Just Charges My Batteries
This sound from the Kardashians is being used over clips/photos of someone and their best friend. Or share what it’s like to grow up in a family full of women. Just be sure to use some on-screen text describing the video/photos.
Link to the soundSleigh Ride
’Tis the season for another wintery/Christmasy sound to trend. Use this sound to show off something holiday related (like this 40ft Santa), share your favorite desserts, or get creative!
Be sure to use this soundThe Secret Ingredient is…
This trending sound is a bit motivational. It’s being used to create inspirational videos and it’s applicable to most niches from a behind the scenes as a ballet dancer to a DIY project or even a video about beekeeping.
Link to the sound
🛠 Handy Dandy Tools
Webinars: Despite not listing their pricing anywhere (pet peeve), this looks like a good webinar tool. Try Kaltura for webinars free here.
Video: Another option for cutting long-form videos into short-form. This is pretty basic but worth trying for free. Try BoltFoundry free here.
Projects & Tasks: This seems handy. Simple, it looks good, and you can start for free. Try Hello Ivy free here.
Video: We’ve shared this before, but now they have b-roll! Select your transcript and insert b-roll. Plus, they have new aspect ratios (square & landscape, not just shorts). Check out Opus.clips here.
🏆 Curated Picks
Huge Newsletter Growth in Under a Year!
Get ready for an amazing success story from Yong-Soo Chung, the author behind the hit newsletter 'First Class Founders.'
In a whirlwind nine months, Yong-Soo skyrocketed to 10,000 subscribers, turning his inbox into a hub of sponsorship opportunities.
This journey is a testament to smart strategy and hard work. He shares insights about leveraging organic content and partnerships as well as mastering the art of virality and performance marketing.
If you're curious about the secrets to growing your business and/or newsletter, you won't want to miss the full story.
Give it a read and see what strategies you can apply to your own ventures.
Mastering eCommerce in the Age of TikTok
TikTok isn't just for going viral and hopping on the latest trend – it's a powerhouse for product discovery and a major player in shaping shopping trends.
A whopping 92% of users have been inspired to act after watching a TikTok, and 67% find themselves shopping impulsively because of it.
If you're in eCommerce and looking to tap into this goldmine, we've got just the thing to help ya out.
This article breaks down six essential TikTok tactics that could skyrocket your sales.
From embracing the hashtag #TikTokMadeMeBuyIt to leveraging TikTok Shop, it's all about harnessing this platform's unique power to drive sales and engagement.
Click here to see how TikTok can transform your eCommerce strategy.
Rise Above the Rest: Strategies to Land in Google's Top 3.45%
Did you know that a staggering 96.55% of online content never sees the light of day on Google's search results?
In this fresh 2023 research piece, one writer explores the other 3.45% – those who've cracked the code to gaining organic traffic from Google.
This isn't just another SEO article; it's a deep dive into real data from billions of web pages and practical strategies to elevate your content.
Whether you're a content creator, a marketer, or just curious about the digital world, this is a must read.
So click through and uncover the secrets to be part of that coveted 3.45% who get Google's attention. It's time to give your content the audience it deserves.
🤖 AI For Creators
Google recently shared Gemini, it’s AI software that is already outperforming ChatGPT in math, coding, and subject knowledge. Read more here.
Google also admitted to editing a video of Gemini to make it look better… (lol). Link.
Speaking of ChatGPT… here are 5 great ways to use ChatGPT + prompts for you to use. Click here to check them out.
Over the past year countries have had to start figuring out how to regulate AI. The EU Parliament just made a landmark deal to do so. Read about it here.
Psst… Want to help us, help you? 👀
🔍 Try this: Content Tips & Suggestions from Other Creators
Not sure what to post this month? Here’s a list of 31 content ideas for December to help ya out.
Ooh check out this list of CTAs to use in your captions to boost your engagement! Click here to see.
Business owners! Here are 25 Instagram story ideas specifically tailored to small business owners.
Choosing Canva fonts for graphics can be a slow process… so here are a bunch of great Canva font pairings! You’re welcome!
🌟 Creator Spotlight
Shake, Pour, Post, Repeat:
A Guide to Niche Content and Audience Engagement
Meet Lauren Milovich, the dynamic force behind "That's The Spirits," a captivating series on TikTok that has created quite a stir on TikTok.
Lauren, a publicist by day, discovered a unique way to blend her professional skills with her passion for mixology, giving rise to a content series that's as refreshing as her cocktails.
Lauren's journey into the limelight began in December 2022 with her debut series, "12 Nights of Cocktails." This series wasn't just a showcase of her mixology skills but a clever strategy to capture an audience during the festive season.
By aligning her content with seasonal themes, Lauren struck a chord with her audience, offering them something relevant and enjoyable.
Seasonal Sensations: Crafting the Perfect Drink for Every Occasion
As 2023 unfolded, Lauren's content evolved to feature seasonal and holiday-themed cocktails.
From the spooky allure of Halloween concoctions to the cozy charm of Christmas mixes, she demonstrated an exceptional ability to adapt her content to the calendar, keeping her audience engaged and excited.
Lauren's consistent posting and thematic approach are key to her success.
By concentrating on a niche - cocktails, and tying them to seasons or holidays, she has created a content repository that is both diverse and focused.
This strategy not only keeps her audience coming back for more but also makes brainstorming for new content easier.
The Art of Separation: Keeping Personal Life Private
A notable aspect of Lauren's strategy is her decision to focus solely on her cocktail creations, keeping her personal life out of the picture.
This clear demarcation not only adds an air of mystery to her persona but also emphasizes her content's quality over the creator's personal story.
It's a refreshing approach in an era where oversharing is the norm.
What Can Other Creators Learn?
What Lauren's journey teaches us is the power of combining one's passion with a strategic approach.
Her content series, focused on a specific interest and linked to various seasons, provides a blueprint for creators looking to carve a niche for themselves.
It's not just about sharing what you love but doing so in a way that resonates with your audience and keeps them engaged.
How to Apply Lauren’s Principles to Your Own Content Strategy:
1. Find Your Niche and Stick to It: Lauren's success stems from her focus on a specific niche – cocktails. Creators should identify a niche that they are passionate about, whether it's cooking, technology, art, etc. The key is to find a unique angle within this niche that sets them apart. For instance, a fitness enthusiast might specialize in 10-minute home workouts for busy professionals.
2. Leverage Seasonal and Thematic Content: Creators can replicate Lauren’s approach to seasonal content by tailoring their content to fit seasonal themes or current events. A fashion blogger, for instance, could create seasonal wardrobe essentials guides, while a tech vlogger could focus on the latest holiday gadgets.
3. Consistency is Key: A consistent posting schedule helps in building a loyal audience. Creators should decide on a frequency that is sustainable for them – whether it’s daily, weekly, or bi-weekly – and stick to it. This regularity keeps the audience engaged and looking forward to the next piece of content.
4. Engagement Over Exposure: Lauren’s decision to keep her personal life separate and focus solely on the content underscores the importance of quality over personal exposure. Creators should focus on creating content that provides value to their audience, rather than just sharing aspects of their personal life. This approach builds a professional image and establishes them as an authority in their niche.
5. Adapt and Evolve with Your Audience: Notice how Lauren evolved her content based on audience reception and seasonal relevance. Creators should be open to adapting their content strategy based on audience feedback and changing trends. This could mean experimenting with different content formats, like incorporating video or podcasts, or exploring new sub-niches within their main field.
6. Create a Signature Series: Lauren’s "12 Nights of Cocktails" is a prime example of a signature series. Creators should consider developing a unique series or theme that becomes synonymous with their brand. This could be a weekly challenge, a monthly Q&A session, or a regular behind-the-scenes look at their craft.
In summary, Lauren Milovich's approach is a testament to how turning a hobby into a series can lead to a successful and engaging online presence.
So, raise a glass to Lauren Milovich, the publicist who's mixing up digital content, one cocktail at a time. Cheers! 🍹✨
Have a Creator Spotlight idea or request?
♥️ Do Some Good
Call for a Cease Fire
“With every passing day, hour, and minute, the Israeli military is making good on its promise to ‘open the gates of hell’ on the 2 million Palestinians trapped under Israeli siege in Gaza.
The loss of life over the last month has been staggering — almost too big to hold. But we must act now, because the Israeli government is plowing forward toward a fully genocidal attack on Palestinians in Gaza. We must demand a ceasefire now.”
Call your member of Congress now and ask them to join these strong anti-war voices calling for a ceasefire.
Click the button below for more info from Jewish Voices for Peace.
Calling will only take a few moments and it can make a difference.
💭 Final thoughts
It’s December which means if you haven’t listened to Vince Guaralidi’s Christmas Album… now is the time. Here’s a link.
See ya next week,
Brittany@Create It
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