The Rise of Micro Content & How Pinterest is Changing the Game 🌟
September 27, 2023
Ever wonder what would happen if a drone fell in a field of cows?
Thanks to this TikTok, we now know that they will all come to investigate.
Someone said that cows are basically just giant dogs and now I want to pet one. [Link].
💥 What’s Trending Leverage the power of trends on TikTok/Instagram for increased reach & engagement.
This is a simple trend to hop on. Creators are doing the same little dance (hold up an “L” on each hand and move your arms back and forth and your hips side to side). Be sure to include onscreen text of something someone has said to you that you don’t care about or something someone has said that is true and you don’t care. You don’t have to lip sync. This one makes more sense when you see a few examples… here’s one example and here’s another example.
Link to the sound“I will neva eva be depressed again”
Quick sound for an easy TikTok. This one has been blowing up the past handful of days. Creators are using this sound pretty playfully by adding on-screen text like “me as soon as I get 2 days off work,” and “POV you’re leaving for your 5 week feral girl fall Europe trip.”
Here’s the link to the soundShake it by Metro Station
This 2007 hit is having a comeback on TikTok right now. Creators are using this sound for everything: showing their dog meeting a duckling and even sharing mental health news. Use it however you’d like but use it soon because it’s super popular right now.
Link to the sound
🛠 Handy Dandy Tools
Social Media: We LOVE Nuelink over here. Feels fresh, works (and looks) great, and incredible team behind it. Try Nuelink here.
Notion: Beautiful-looking forms to create or update Notion databases. Embed anywhere. Use Fillout free here.
Screenshots: Yep, another great looking tool to grab and create shareable screenshots. Use TinyKiwi free here.
Screen recording: An alternative to Loom (and its competitors), for one lifetime price. Checkout Berrycast here.
🏆 Curated Picks Discover the Top 5 Ways Creators Turn Passion into Profits
Entering the world of creator entrepreneurship requires more than just a large number of followers. The amazing findings from the 2023 Content Entrepreneur Benchmark Research.
It reveals the top 5 ways to generate revenue, showing that success comes from expertise and careful planning.
Imagine offering consulting services, creating paid communities, and implementing a rock-solid strategy.
Sounds good doesn’t it?
🌟Click through for all the juicy details
Overlooked Gem: The Untapped Potential of Pinterest
Pinterest is more than a haven for DIY enthusiasts and foodies.
This visual platform is reshaping the landscape for marketers and content creators, offering a unique space for genuine engagement.
With its mosaic of images, stories, and ideas, Pinterest provides a goldmine for businesses seeking to expand their reach and forge meaningful connections.
Click to unveil strategies that could revolutionize your brand.
Bite-Sized Brilliance: The Rise and Relevance of Micro Content
Micro content is all about delivering maximum impact in minimal time. Whether it's an engaging meme, a compelling infographic, or a catchy video clip, this type of content is crafted to grab attention quickly and leave a lasting impression.
It might sound simple, but there's a lot more to micro content than meets the eye. From its vital role in modern marketing to the techniques behind creating compelling snippets, we've got the full scoop.
Eager to discover how these bite-sized content pieces can elevate your brand?
[Check out this article that unpacks the magic of micro content!] 📲
🤖 AI For Creators
Google is starting to share their ChatGPT rival, Gemini. Click here to learn more about it.
YouTube recently unveiled some new creator tools, including an AI video generator. Sounds… interesting. [Link]
TikTok will start labeling content it detects has been created by or edited by AI. [Link]
Polled Apart: Which Side Are You On?
🔍 Try this: Content Tips & Suggestions Content Tips from Other Creators
A stellar formula for storytelling on social media:
Incorporating storytelling into social media captivates audiences and fosters a deeper connection. A compelling story increases authenticity, making it more memorable and shareable in a content-saturated digital landscape. This creator gives 5 ways to transform standard content into interesting stories, amplifying its impact and resonance with audiences. [Link]
How to consistently come up with content ideas:
Steal this creator’s 6 strategies that she’s used to create 3 new pieces of content a week for over 7 months!
Formula for creating viral carousels:
I’ve seen online lately that Instagram is trying to balance the algorithm so it favors photos and videos equally. So these strategies for getting more views and engagement on your carousels is super helpful. Here’s the link.
Did you know you can delete one slide on a carousel??
I didn’t until just now. This is so handy! [Link]
🌟 Creator Spotlight A Journey of Honesty: How Poorna Bell Crafts Captivating Content (and how you can too)
Poorna Bell is no ordinary voice in the vast landscape of content creators. Award-winning author, potent commentator, and a lifter of both literal and metaphorical weights, her narrative stands out starkly in its authenticity.
From passionately seeking work experience at the age of 22 to scaling the heights as the former HuffPost Exec editor, her journey is a testament to resilience and evolution.
But here’s what's striking: Poorna's content doesn't just stand out because of its quality but because of its freshness. It's rare to find a creator that manages to give us something unique, yet Poorna does it with what seems like ease.
Let’s dive in a bit, shall we?
The Narrative Genius
Poorna’s past roles, including her tenure as the UK Executive Editor and Global Lifestyle Head for HuffPost, were just the tip of the iceberg.
Having written for renowned publications from The Times to Vogue, her portfolio is extensive.
Yet, it’s not the names she's worked for that captivate us, it's the stories she tells.
She speaks of dreamers like Kalpana Chawla and the power of stories that inspire. With her personal tragedy in 2015, Poorna shared her vulnerabilities, teaching us the potency of raw, honest content.
This isn’t just storytelling; this is connecting on a profound human level.
Unleashing the Freshness
Okay, let's analyze this 'uniqueness' a bit.
Most creators follow trends or mold their voice to fit what's popular.
But Poorna? She leans into the freedom of her Substack, shedding light on a range of topics from social commentaries to relationships.
Her perspective is singular and unique, never afraid to swim against the current.
An excerpt from one of her newsletters titled, “The Illusion of Being Busy” says it all: “I’m not a busy person!” While many of us wear our busyness as a badge of honor, Poorna challenges that notion.
She speaks of the art of living, not just being busy living.
Her approach is an invigorating gust of fresh air, asking readers to introspect and evaluate their own definitions of a 'busy life'.
A Goldmine for Creators
For any creator reading this, Poorna is a masterclass in authenticity. What can we learn?
Find your voice: It's easy to get lost in the noise. Don’t. Your unique voice, just like Poorna's, can resonate deeply with audiences.
Depth over breadth: Dive into topics with passion and depth. Not everything worth talking about is trending, and not everything trending is worth talking about.
Engage: It’s not a monologue. Engage with your audience, understand their needs, and create that bond. After all, Poorna's Substack thrives on the community she's nurturing.
Wrapping Up
While Poorna has a rich career history, it’s the ‘who’ she writes for and ‘what’ she cares about that makes her stand out.
Her Substack is a testament to her commitment to providing value, sharing knowledge, and fostering community engagement.
From providing 1-2-1 writing advice to hosting Ask Me Anything sessions, she’s not just creating content; she’s building connections.
And that’s the real secret sauce, isn't it?
In an era where everyone can be a creator, it's the genuine, fresh voices like Poorna's that remind us of the power of authentic storytelling.
So next time you're brainstorming your content, remember to be fresh, be genuine, be you.
Click here to check out Poorna’s Substack, As I Was Saying.
If you have any thoughts or questions, let us know at brittany@createitcompany.com
Have a Creator Spotlight idea or request?
♥️ Weekly Cause Education Fund:
Every year, thousands of teachers turn to GoFundMe to ensure their students have the resources they need to thrive.
By donating to the Education Fund, you're amplifying your impact. With just one contribution, multiple teachers receive support for supplies, programs, and more.
Plus, your donation goes straight to those in need, ensuring swift, direct assistance.
And with the GoFundMe Giving Guarantee, you can donate with full confidence. Not only is your contribution making a tangible difference in classrooms, but it's also tax-deductible in the US.
Join us in championing educators and shaping the future of education.
💭 Final thoughts
It’s the end of the month! Time to do some journaling. You’ll find me setting some goals/intentions for the upcoming month this weekend.
If you do something similar at the end of the month or plan to this month, and if you feel so inclined to share, I’d love to hear what your goals/intentions are for the upcoming month. 🙂 - email me at brittany@createitcompany.com
See you next week,
Brittany@Create It