Game On: Conquer Content Creation Like Never Before 🔥
August 23, 2023
Need something to watch?
How about this 2-part TikTok series ft. a mother in the middle of an ongoing standoff situation in her bathroom where her child’s frog escaped into a hole in the wall.
Does she get the frog? Maybe. Does the standoff last for over 2 hours? Also maybe. Just watch it. You’ll get a good chuckle out of it like I did.
Here’s the first video. And here’s the second.
💥 What’s Trending Leverage the power of trends on TikTok/Instagram for increased reach & engagement.
Is that what’s happening?
A trend for the sarcastic folks! People are using this trend to poke fun at an expectation or silly belief they have. Use this trending sound and lip sync to the audio. Be sure to include text on screen of the expectation/belief. Ex: “You think you can go to the movies without getting popcorn and candy?”
I love the way it feels to be a hater!
Time to name a situation where you’re a hater. This can be anything from hating on a trend in your industry to hating on people who wear open-toed shoes on an airplane (lol - the dogs need to be put AWAY). Here’s an example. And here’s another.
That’s amazing… 🥴
Another sarcastic one for ya. Use this sound to share how you ~really feel~ about a piece of news or something someone tells you. Ex: When you get scheduled for all of the extra hours you asked for.
Or when someone with perfect skin says they don’t wash their face/they sleep with makeup on.
🛠 Handy Dandy Tools
Google Analytics: An alternative to Google analytics that is completely compatible with GA4. Check out Analytify here.
Forms: Customize your Google Forms & embed on your website. Try CustomGform free here.
Video captions: Create AI-Powered captions for your short form videos. Check out Submagic here.
Video background: Chrome plugin for updating your video background with lots of variations to choose from. Use Webcam Effects free here.
🏆 Curated Picks
Rise Above the Competition: Content Marketing Tips for Local Businesses
Ever wondered how your local business can stand out in a sea of competitors, both big and small? Check out this article where to learn about the importance of content marketing for local businesses. Discover game-changing strategies and pick up practical tips to boost your brand and drive growth. Don't miss out on unlocking the potential of content marketing – click through to read the full scoop now! (Link)
Content Overload - How to Multiply Impact w/out Multiplying Effort
Feel like you're stuck in a content creation hamster wheel? 🐹 Repurposing content might just be your golden ticket out! These detailed guide shows you how to maximize one piece of content in multiple ways. You'll get a lowdown on why and how to repurpose with some real-world examples to boot. So, ready to give your content strategy a makeover? Tap in to uncover the full treasure trove of tips! 🚀👉 [Read the full article.]
Tapping into the Gen Z Market? Play by Their Rules! 🎯
Gen Z is swiftly stepping into the spotlight, and they're reshaping the game of content marketing. Growing up in a digital era with a unique set of values and a strong sense of identity, they're not just swayed by any old marketing ploy. This generation demands authenticity, and brands need to sit up, take notice, and align with their core beliefs. Intrigued? Dive deep into the minds of Gen Z, learn from the insights of youth marketing experts, and discover strategies to win their hearts (and wallets!). Check out the whole article
🤖 AI For Creators
Holy moly! Here’s a list of 60 ChatGPT plug ins for content marketing.
What impact does AI have on influencer marketing? Neil Patel has some thoughts.
Turns out audiences don’t care if your content was created by AI. Read why here.
Ain’t Nobody, Polls You Better 🎶
🤓 Content We Consumed This Week Just fun stuff we liked that you might find interesting too
This newsletter (from a writer I’ve been following for years) about losing her cat, Bug, last week. Bit of a tear-jerker to read, especially some of the beautiful comments people left about losing pets.
This super fascinating YouTube video that explains what we can learn from a huge study about our Neanderthal Great-Great (Greatx1000) Grandmas.
A podcast episode called “Why There Are So Few Places to Hang Out” about how the hustle of modern life is making it tricky to connect with people and create community. All of the episodes in this series are so interesting and so well done. I can’t recommend highly enough!
Too many TikToks, like this one, of fellow Californians dancing to “Here Comes the Hurricane, B*tch!”
Speaking of TikTok… Thanks to this creator I found out that The Odyssey by Homer has never been translated to English by a woman until now. Why does this matter? Because apparently the men who have translated The Odyssey omitted quite a few things and even added misogynistic content! (link)
🔍 Try this: Content Tips & Suggestions
Go Down a Rabbit Hole
Have you ever thought about intentionally letting yourself get lost in the depths of the internet? I'm not talking about those late nights tapping through profiles until you accidentally stumble upon your ex's sister's best friend's veterinarian's profile...
I'm talking about giving yourself time to explore and browse and fall down a rabbit hole until you end up way out on the other side of the internet.
Here me out:
Giving in to a rabbit hole can be a great way to unwind and take a break from reality. Sometimes, our brains just need to zone out and explore the digital wonderland. 🌈
You never know what you'll find. You might stumble upon a hidden gem, like a super useful tutorial or an amazing creator that you'd never have discovered otherwise. 💎
You can learn something new. The internet is packed with info, and when you let yourself wander, you might just end up on a page that teaches you something fascinating. 🧠
Plus, diving into the internet's depths can actually boost your creativity.Seeing new ideas, images, and perspectives can inspire you and open up your mind to fresh possibilities. 🎨
One note: it can be handy to set a timer because these apps are quite literally built to scratch that itch in our brain to keep us scrolling and scrolling... So just be mindful!
🌟 Creator Spotlight Unique Voice, Universal Appeal: How This Creator’s Techniques Can Revitalize Your Content
Ever felt the challenge of turning everyday experiences into captivating stories?
New York Cartoonist Hilary Fitzgerald Campbell does it with unparalleled finesse. In a world overflowing with cookie-cutter content, this artist and filmmaker stands out, effortlessly turning personal narratives into universally relatable masterpieces.
For creators and business owners looking to elevate their storytelling game, Hilary's approach is a goldmine of inspiration.
Step inside her creative universe and learn how the art of authenticity can transform your narratives, engage your audience, and amplify your brand's voice.
Ready to harness the power of genuine storytelling?
Click here for 4 key takeaways that will help you revitalize your content.
Explore Hilary’s Artful Strategies
If you have any thoughts or questions, let us know at brittany@createitcompany.com
Have a Creator Spotlight idea or request?
♥️ Weekly Cause
Maui Wildfires: How to Help Every contribution brings Maui one step closer to healing and restoration
On August 8th, a devastating wildfire swept through Maui, leaving destruction in its wake and displacing countless residents and visitors.
But there's hope amidst the ashes.
The GoFundMe community is banding together to bolster relief efforts, ensuring that everyone affected has access to relief during this time.
By donating to verified Maui wildfire relief fundraisers, you're directly aiding in the rebuilding and recovery of this beloved island.
Thanks to GoFundMe’s Trust & Safety team for spotlighting genuine fundraisers.
Let's uplift Maui, together.
💭 Final thoughts
Have you gotten yourself a treat this week?
No? This is your sign to.
Yes? Go get yourself another.
You deserve it.
See you next week,
Brittany@Create It