📝 Dadfluencers to TikTok Baristas
June 21, 2023
TikTok Trend: Canon Events… The concept of “canon events,” unavoidable experiences pivotal in shaping one’s identity, featured in recent Spider-Man: Across the Spider-Verse film, has spurred a trend on TikTok.
This phenomenon encourages users to introspectively reflect on their own life-defining moments, marrying universal contemplation with social media’s power of shared experiences.
🛠 Handy Dandy Tools
Schedule & Plan: a simple tool to create to-do lists you can add to your Google calendar. Check out Arrange here.
Screen Recording: Fix your fumbles without having to start over! Add chapter headings & author notes too. Use Vento free here.
AI writing: An open-source alternative to Jasper! I tried it for a blog post outline and was pretty impressed. Use Jema.ai free here.
In today’s issue:
Dads are Turning Into Influencers
Authenticity Reigns: The Rising Importance of Genuine Content Creators
Instagram Success Story: How a Simple Hobby Became a Global Phenomenon
A TikTok Barista’s Guide to Balancing Content Creation and Personal Life
🔑 Key Stories
The Rise of Dadfluencers
Dads are sharing relatable and entertaining content and they’re gaining popularity.
Dadfluencers are reshaping the modern concept of fatherhood and attracting attention from brands and audiences alike. (Link)
How dadfluencers are influencing the content industry:
The pandemic has increased fathers’ involvement in their families’ lives, leading to demand for dad-focused content that resonates with many.
They’re finding success on platforms like TikTok, where their authentic and uncurated content appeals to audiences seeking relatable entertainment.
Advertisers recognize dad influencers as a solid way to reach male audiences and promote products through relatable figures.
Read more about how influencer dads are fostering communities, helping to challenge stereotypes, and contributing the conversation about parenting. (Link)
The Power of Authentic Content Creators
Authentic content creators are transforming the content industry, resonating with audiences through genuine experiences and self-expression. (Link)
Distinguishing between content creators and influencers has become crucial in today’s social media landscape, with influencers focusing on brand compensation while content creators prioritize self-expression.
Businesses can leverage the impact of authentic content creators to create trustworthy and engaging content.
How can I make my content more shareable?
Audiences are increasingly demanding authenticity in content marketing and expressing skepticism toward sponsored content.
While social media platforms prioritize attracting audiences for advertisers, a fine line exists between genuine content and content created solely for commercial purposes.
Genuine content tends to be more shareable as it resonates with audiences on a personal level.
Audiences are showing us that they often don’t want to be sold to, they want to connect, engage, and be entertained.
Read the story of how one content creator’s authentic review of a restaurant’s lemon pepper wings and garlic knots led to more sales in 2 days than in the past 4 months. (Link)
Turned Passion into Power - An Instagram Hobby Turned into a Global Phenomenon
“Accidentally We Anderson,” an Instagram page created by Wally and Amanda Koval, takes followers on a global tour of uniquely striking, symmetric and Wes Anderson-esque landscapes and architecture.
It started as a celebration of visually appealing places morphed into an internet spectacle with people sending in photos from around the world.
The page, a tribute to famed filmmaker Wes Anderson, has inadvertently sparked a trend of imitating the auteurs iconic aesthetic across platforms like TikTok and YouTube. (Link)
What makes “Accidentally Wes Anderson” so irresistible?
The project’s success lies in its ability to present the ordinary in an extraordinary light. Everyday places and scenes turn into enchanting works of art, inviting viewers to find beauty in the mundane.
Most contributing photographers aren’t professionals, yet their images reach millions and even turn into a source of income.
This breaks down barriers to entry and celebrates talent over formal credentials (audiences love authenticity baby!!)
From Instagram to TikTok to a physical book, “Accidentally Wes Anderson” showcases how a simple idea can evolve into a multifaceted global brand. (Link)
🤓 Bonus Stories
The path to earning $$ on YouTube just got easier, as the platform reduces its Partner Program eligibility requirements.
Meta is testing a new “Broadcast” style feature on Instagram and Facebook where audiences will be able to send one-way messages to creators who are broadcasting. Read more about it here.
Understanding ChatGPT: Here are 13 common mistakes and how you can avoid them.
🔍 Try this: Content Tips & Suggestions
Talk Back to Me: Engaging with Your Audience
The digital age, in all its interactive glory, has pushed audience engagement to the front lines of content creation.
The ability to strike a meaningful conversation with your audience goes a long way in building a loyal and active community.
A crucial arena for such interactions? The comments section.
Why Engagement Matters
Engagement isn’t just about numbers. It’s about fostering a community that not only consumes your content but also connects with it.
An active comments section can increase visibility, foster deeper relationships with your audience, and provide valuable feedback.
More importantly, when audiences see creators responding to comments, it humanizes the brand and makes users feel valued.
Engagement Ideas:
Ask some Q’s - it can be as straightforward as asking your audience about their opinion on a topic, their experiences, or suggestions. The key is to ask open-ended questions that invite thoughtful responses, sparking conversations among viewers or readers themselves.
Respond to comments - By responding to comments in a timely and thoughtful manner, you not only validate your audience’s opinions but also encourage further dialogue. It’s ok to respond to both positive and negative comments, showcasing your openness to diverse perspectives (within reason because sometimes #hatersjustgonnahate)
Encourage user content: A reliable CTA (call to action) in you content is to ask your audience to share their own related content in the comments or via DMs. This could include their attempts of a recipe you shared, a photo of a location you highlighted, or their thoughts on a book you reviewed. This helps your audience feel more involved and also enriches your own content with diverse experiences and viewpoints.
Take note of the comments you receive: Comment sections can be goldmines of potential comment ideas. Pay attention to the questions or suggestions your audience leaves in the comments. Ya might find inspiration for your next piece of content, a new angle for a topic, or an issue that your audience cares about that you hadn’t previously considered.
Remember, fostering audience engagement is not a one-time affair but a continuous effort.
By actively encouraging and participating in the conversations in your comments section, you'll cultivate a vibrant, engaged community around your content.
It’s a rewarding process that can add immeasurable value to your content creation journey.
🌟 Creator Spotlight
Balancing Authentic Content Creation and Personal Life: Insights from a TikTok Barista
The TikTok Barista Bringing in $9,000/month by Creating Content for 8 Hours/week
In the vast world of social media, authenticity is a currency that never loses its value. Morgan Eckroth, known by her online alias MorganDrinksCoffee, has perfectly mastered this art.
With six million followers on TikTok, she has transformed the everyday experience of a barista into an authentic content series that resonates with millions.
But behind the engaging videos and the aroma of fresh coffee, lies an insightful story of balance, self-care, and boundary-setting in the digital realm.
Curious to know how a successful creator like Eckroth maintains authentic content production while preserving a work-life balance?
Click through to our blog to dive deep into her inspiring journey.
And have a cup of coffee ready because writing this made me wish I had a hot oat milk latte with me.
If you have any thoughts or questions, let us know at brittany@createitcompany.com
Have a Creator Spotlight idea or request?
♥️ Weekly Cause
Family Equality
For Family Equality, a nonprofit organization founded in 1979 as the "Gay Fathers Coalition," family is an experience of unconditional love, safety, and belonging that should be accessible to everyone, regardless of their sexual orientation or gender identity.
Born out of the bravery of gay fathers who, in pursuit of their truth, risked and often lost access to their children, Family Equality has always been a staunch advocate for the rights and recognition of LGBTQ+ individuals within the family structure.
Their mission is to ensure the freedom for every LGBTQ+ individual to find, form, and sustain a family.
They advance equality for the LGBTQ+ community through a blend of advocacy, community-building, and education.
Their efforts are aimed at creating an equitable LGBTQ+ family narrative, standing tall as outspoken changemakers in a society often resistant to change.
In honor of Pride Month, consider donating to Family Equality to directly contribute to a world where “family” is an accessible, inclusive concept, not bound by any heteronormative constraints.
Your support could change the lives of LGBTQ+ individuals by helping them experience the joy of family – that unique blend of love, safety, and belonging.
💭 Final thoughts
Videos of the crickets in Nevada keep popping up on my for-you page and I’m watching from CA in horror.
If you’re currently experiencing the cricket-apocalypse… my thoughts are with you.
See you next week,
Brittany@Create It