📝Creators Weekly #27 Hobbyist to High Earner: Turn Instagram Collabs into Profit
May 31, 2023
Hey hey hey! … A hungry black bear in Connecticut let itself into a local bakery and ate a total of 60 cupcakes. Someone’s smarter than the average bear…
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In today’s issue:
TikTok Introduces $6M Fund for Filter and Effect Designers
Writers, Directors not Simply 'Creators', Admits HBO Max in Apology
YouTube Fuels Creator Growth by Unveiling Trend Insights
TikToker Turned Wedding Videographer Earning $150/hr
🔑 Key Stories
TikTok Launches $6M Fund to Reward Creative Filter and Effect Developers
Creators will earn based on community engagement with their effects. ~$700 for every effect used in 500,000 unique videos within 90 days of publishing.
This new monetization tool comes amid past criticisms from creators about the platform’s compensation methods.
How could this affect the way creators interact with the platform?
This “Effect Creator Rewards” fund represents an innovative way for creators to earn money directly through their content’s impact and popularity, differing from the pool-sharing model of the previous $200 million Creator Fund.
The launch of this program could incentivize creators to engage more deeply with TikTok’s tools and innovate in the creation of unique effects and filters.
+1 for TikTok supporting its creators!
Read TikTok’s full anouncement here
YouTube Helps Creators by Sharing Trends
The goal is to inspire creators and marketers in their content creation.
The series is anticipated to provide monthly trend updates, potentially shaping creative and promotional efforts of YouTubers and marketers.
What’s the lowdown on the latest YouTube trends? How can I use them to give my channel a boost?
The current trends are so diverse. I did not expect any of these:
Virtual Humans
Narrative Horror
Majorette Dancing
Wash Day Routines
Nail Art
The key to applying these trends to your content strategy is to first understand what your audience might enjoy and how you can incorporate a trend authentically.
Remember! It’s not just about jumping on a trend for the sake of being “current,” but about enhancing your content and making it more appealing to your viewers.
Check out YouTube’s detailed report on the latest trends
Writers and Directors are not “Creators”
Days after HBO Max rebranded to “Max” they decided to change credits for directors, producers, and screenwriters to be listed collectively as “creators.”
What’s the big deal about everyone being called “creators?”
Last week, presidents of the Directors and Writers Guilds of America condemned the “creator” credit, saying the move aligns with streaming giants’ attempts to minimize the work of its artists.
This is an especially low blow considering writers have been on strike for 4 weeks now because they can’t afford basic living costs with their salary.
Days later, representatives for Max issued an apology.
This comment section has some interesting takes on this
Makes me wonder though…
🤓 Bonus Stories
Learn how to create better content for your LinkedIn company page (this example focuses on law firms, but is totally applicable to other industries)!
Is AI going to replace static content? Buzzfeed thinks so.
A recent trend on TikTok is “pink noise” (an alternative to white nose and brown noise). Are you listening to pink noise?
🔍 Try this: Content Tips & Suggestions
Boost Your Engagement with Instagram’s Collabs Feature
Looking to spice up your Instagram content?
This week, we're diving into the world of Instagram's latest feature, Collabs, and how you can use it to boost your engagement and reach. Let's get started:
Understanding Collabs: In a nutshell, Instagram's Collabs feature allows you to create joint posts or Reels with another creator. This means both your followers and theirs can see the content, creating a significant potential boost in engagement!
Getting Started: Using Collabs may seem daunting at first, but it's as simple as creating a regular post or Reel. During the upload process, instead of tagging a user, you'll invite them to collaborate. The post will then appear on both of your profiles once your fellow creator accepts your invitation.
The Power of Two: The beauty of Collabs is that it's a two-way street. Both creators share comments and views, creating a flurry of activity on the post that Instagram's algorithm just loves!
Playing By The Rules: Remember, whether you have a public or private account, you can use the Collabs feature. But keep in mind that if you're using a private account, you can only invite collaborators who already follow you.
Privacy Matters: If privacy is a concern for you, be aware that the visibility of your joint post depends on your collaborator's account settings. If both accounts are private, only followers of both accounts can see the post. If one account is public, the post is visible to everyone on Instagram.
Collaboration Etiquette: Lastly, always remember the golden rule of collaboration – respect your partner. Either party can remove themselves as a collaborator at any time, so ensure you both agree on the content before hitting that 'Share' button.
🛠 Handy Dandy Tools
Writing: This reminds us a little of TypeShare in that you can write & publish to multiple places at once. Try Writings free here.
Animate: A quick and easy way to animate your content. Zoom in on a tweet or animate text. Try Jitter free here.
🌟 Creator Spotlight
Redefining Wedding Content Creation: Lanise Harris
Meet Lanise Harris, the innovative brain behind Babe Events, a wedding content creation venture that's shaking up the industry.
With her knack for capturing emotions and turning them into beautiful stories, Lanise has carved out a niche for herself, commanding an impressive $150 per hour.
Sparking off during the pandemic, when her sister suggested she should charge for her captivating social media clips, Lanise saw an opportunity in the wedding industry which was rebounding after a lull during the pandemic. Babe Events was born, turning her creative flair into a lucrative enterprise.
Her first significant project came in the form of a friend's wedding.
Lanise wasn't just a bridesmaid; she was also the official storyteller of the day, capturing moments ranging from jittery bridal party preparations to the ecstatic farewell kiss at the reception.
Lanise offers more than just beautiful photos. Her services include customized packages with creative add-ons, such as devising wedding hashtags or even managing an Instagram takeover.
One of the Weddings Lanice has created content for!
www.instagram.com/reel/Cipx7jeMa8Z/?utm_source=ig_embed&utm_campaign=loading
Her secret sauce, however, lies in her ability to capture candid moments that resonate on social media.
With two weddings in the pipeline for July, Lanise is looking at a tidy $5,000 payday. As she confidently states, "By September, things will be in full swing."
Lanise's success can be traced back to her ability to leverage platforms like TikTok for her advantage.
The platform, known for its bite-sized content and viral trends, is an excellent tool for showcasing creativity, reaching a wider audience, and potentially launching careers.
Lanise combines her experience in event planning and her talent for creating engaging TikTok content, proving she is more than just a wedding guest.
"So many dreams coming true in this moment with my new husband and the beautiful fireworks! 💜
www.instagram.com/reel/CsmUqLxs43N/?utm_source=ig_embed&utm_campaign=loading
But it's not all about business for Lanise. She values relationships, fostering good rapport with other professionals at weddings, and often featuring them in her content. To her, a wedding is a community event, a celebration that encompasses everyone present.
Lanise Harris's success story is emblematic of how digital platforms like TikTok have revolutionized the creative industry.
TikTok, with its compelling short-format content and immense reach, has become an incubator for emerging talents like Lanise. By leveraging its unique features, she has skillfully turned a side gig into a booming business, simultaneously setting a precedent for others to follow.
Platforms like TikTok are reshaping the landscape, providing opportunities for anyone with a smartphone and a dose of creativity to build an enterprise.
They're democratizing content creation, blurring the lines between hobbyists and professionals. What Lanise's story highlights is the transformative potential of these digital platforms.
As we look to the future, we can only speculate on the wealth of opportunities that are yet to be uncovered on platforms like TikTok. In the meantime, we can admire pioneers like Lanise, who are navigating this uncharted territory, transforming industries, and in their own way, shaping the future of work.
Find Babe Events on Hueido and Instagram.
If you have any thoughts or questions, let us know at brittany@createitcompany.com
Have a Creator Spotlight idea or request?
♥️ Weekly Cause
No Kid Hungry
In an ideal world, no child should go to bed hungry.
Yet, even in prosperous nations, child hunger remains a persistent problem. That's where the No Kid Hungry campaign steps in.
This amazing non-profit works tirelessly to end child hunger in America by ensuring all children get the healthy food they need, every day.
They connect kids in need with nutritious food and teach their families how to cook healthy, affordable meals, bringing smiles to countless young faces.
Consider this: just $1 can create 10 meals.
That's right, for the cost of a chocolate bar you could provide a day's worth of meals for a hungry child.
With such a powerful impact, your generosity can make an enormous difference in combating child hunger.
💭 Final thoughts
Sunday I got a scoop of ice cream from Salt and Straw and I’ve been thinking about it ever since.
Think it’s time to go back.
Take this as a sign that it’s time for you to get yourself some good ice cream too.
You’re welcome,
Brittany@Create It
Get yerself a content planner already!