📝Creators Weekly #26 - Is there still room for unique voices online?
May 3, 2023
Why did the alligator cross the road? Couldn't tell ya. But this Mississippi alligator was guided by local police who helped it get across the road safely before the Department of Wildlife was called in to relocate the 4-legged pedestrian.
In today’s issue:
Up Close and Personal: 20 Brand Builders Share Influencer Marketing Strategies
Climbing the Social Ladder… Is There Room for More Influencers?
A Guide to Meaningful Connections with your Audience
Bridging Cultures: How One YouTuber Enlightens and Connects Audiences
🔑 Key Stories
How Top Marketers are Riding the Influencer Wave
Marketers in the creator ecosystem are the rockstars, driving innovation and cultural impact while opening doors for talent.
"The entertainment industry is undergoing significant disruption as branded content and brand experiences rival those of major television and movie studios.
The future of entertainment lies within the realm of our phones, where creators take center stage, and marketers produce the show."
Enter: 20 Marketing Leaders Shaping the Creator Economy
In collaboration with Rolling Stone, Captiv8 (influencer marketing platform) has " identified the 20 marketers from athleisure to beauty to tech who are helping their brands tell stories in new, creator-driven ways."
It's a quick read featuring leaders at major Fortune 500 brands who share their influencer marketing strategies, beliefs, etc.
It's not a comprehensive article about influencer marketing, but it's interesting to read the thoughts of marketers at these successful companies.
Influence Overload: The Rise of Influencers in a Digital Age
The rise of content creation and influencers has made it more accessible for everyone to create and share content, but it raises the question of what truly makes someone an influencer.
The competition among different platforms has led to a decline in quality content creation as more people focus on gaining popularity rather than offering unique personalities, creativity, and passions.
Feels like we're drowning in a sea of influencers!
Is there still room for unique voices?
With the abundance of creators and the rapid pace of trends, it has become harder for smaller creators to thrive and showcase their individuality.
With new creators popping up on the scene daily, there’s no real way of telling where the influence begins and where the creation ends.
Personally, I think a scarcity mindset isn't particularly helpful
The Rise and Flat Line of Influencers
Fostering Authentic Connections with Your Audience
Looking to grow your following?
Zohvib, one successful writer on Medium says it’s all about mingling and building connections with your audience.
He emphasizes the importance of diving deep into a thriving community and engaging with readers and fellow creators.
And he shares his story of success and how persistence and adaptability played huge roles.
How do I start building meaningful relationships with my audience?
The question we’re all asking ourselves!
Zohvib walks through how he did it, how consistency made the biggest differences, and how it can really pay off if you take risks and experiment a bit.
This article is full of nuggets of wisdom.
Learn how to connect with your audience
🤓 Bonus Stories
Creators in Montana file a lawsuit over the state's TikTok ban, marking a pivotal moment for app censorship and privacy debates in America.
The Creator Economy is the "gold rush" of our era and VCs, entrepreneurs and creators are surfing the billion-dollar wave with innovative startups and snazzy pitch decks, proving the digital world is a Wild West of opportunities. Check out these pitch decks that helped 22 creator-focused startups raise millions of dollars.
Did you know that readers skim through a mere 20% of words when reading content? This means you need a sharp and engaging intro to make sure to snag your reader's interest. Here are 7 formulas for writing intros that convert scanners into readers.
🔍 Try this: Content Tips & Suggestions
Micro-Content: The Next Big Thing in Content Creation
The content landscape is ever-changing, with new formats and platforms constantly emerging. As creators, we're always looking to deliver our message in the most effective way possible. This month, we're zooming in on a powerful, yet often overlooked tool in your content creation arsenal: micro-content.
Micro-content is small, bite-sized content that is quick to consume and easy to share. Think short videos, inspirational quotes, engaging GIFs, compelling memes, and informative infographics. While it might not replace your blog posts, podcasts, or long videos, micro-content serves as an excellent means to attract your audience's fleeting attention, and can act as a springboard to your more comprehensive content.
So, why should you incorporate micro-content into your strategy?
Instant Engagement: With the average attention span dwindling, micro-content serves as a hook that quickly grabs your audience's interest.
Boost SEO: Micro-content, especially when properly tagged and described, can boost your SEO. This can help attract new audiences and increase your visibility online.
Drive Traffic: Micro-content can act as a teaser, enticing your audience to seek out your longer-form content. An intriguing infographic or catchy short video can lead your audience back to your blog, YouTube channel, or podcast.
How can I create effective micro-content you ask?
1. Keep It Simple: The key is to focus on one clear message or idea. Your audience should be able to understand it in a glance.
2. Stay True to Your Brand: Even though it's small, your micro-content should reflect your brand. Keep your tone, style, and message consistent.
3. Make It Shareable: The more shareable your content, the more exposure it gets. Design your micro-content to be easily shared on social media.
🛠 Handy Dandy Tools
Audiograms: Still a favorite tool and worth sharing again. Create audiograms from podcasts. Try Headliner app free here.
Repurpose content: Kim picked this up when it first came out a few years ago. Try Repurpose.io free here.
🌟 Creator Spotlight
Ally - Unraveling the History of Chinese Culture
In the vast realm of YouTube, where creativity knows no bounds, there are creators who stand out for their exceptional ability to educate, entertain, and transport their audience to new horizons.
Among them, Ally, the mind behind the channel "Five Thousand Years," shines brightly as a beacon of knowledge and fascination. With a deep-rooted passion for Chinese culture, Ally has captured the hearts and minds of viewers worldwide, unraveling the tapestry of China's rich history, traditional customs, and captivating way of life.
Ally's journey as a YouTuber began when she decided to share the boundless allure of Chinese culture. Through her meticulously crafted videos, Ally seamlessly weaves together the threads of history, culture, and beauty to create a tapestry of knowledge that is as informative as it is mesmerizing.
What sets Ally apart is her unyielding dedication to accuracy and depth. Each video is very well-researched, inviting viewers on a captivating exploration into the annals of Chinese history.
From the intricate costumes adorning characters in Chinese dramas to the subtle nuances of ancient greetings, Ally leaves no stone unturned in her quest to shed light on the customs and lifestyle of eras long gone. Her meticulous attention to detail and comprehensive approach ensure that viewers are not only entertained but also enlightened.
One of the most remarkable aspects of Ally's content is her ability to demystify Chinese holidays and celebrations.
With her warm and engaging demeanor, she unravels the origins and significance of these cultural festivities, allowing viewers to gain a profound understanding of their traditions and rituals.
From the grandeur of Chinese New Year to the solemnity of Qingming Festival, Ally's videos provide a window into the soul of Chinese society, offering a unique perspective that fosters cross-cultural appreciation.
Beyond her historical expertise, Ally delves into the realms of beauty and lifestyle, unearthing the secrets of ancient Chinese practices.
Her videos on ancient beauty techniques and lifestyle habits provide a captivating glimpse into the past, showcasing the timeless wisdom that has been passed down through generations.
By intertwining history with practical knowledge, Ally invites viewers to embark on a journey of self-discovery, drawing inspiration from the customs and rituals of old.
Ally's genuine passion for Chinese culture is palpable in every frame of her videos. Through her commitment to excellence and her unwavering pursuit of knowledge, she has created an online sanctuary for those thirsting for enlightenment.
Her ability to communicate complex ideas in an accessible and engaging manner has captivated a diverse audience, transcending geographical and cultural boundaries.
In a world hungry for understanding and connection, Ally stands as a guiding light, bridging the gap between past and present.
Through her channel, "Five Thousand Years," she continues to shine a spotlight on the beauty and intricacies of Chinese culture, fostering a sense of unity and appreciation among her ever-growing community of admirers.
As we delve deeper into the captivating realm of Ally's educational content, we can't help but be inspired by her unwavering dedication to shedding light on the wonders of Chinese history, culture, and tradition.
Ally's ability to bring the past to life with eloquence and passion serves as a reminder that education and entertainment can coexist harmoniously.
Her channel "Five Thousand Years" is not merely a series of educational videos, but a timeless chronicle that echoes the grandeur of Chinese history and culture. Her remarkable ability to enthrall, educate, and inspire is a testament to the transformative power of storytelling, making the distant past feel within our grasp and vividly bringing to life traditions that span millennia.
As she weaves more threads into this intricate tapestry of knowledge, it's clear that her journey is not just an exploration of China's rich heritage, but a bridge fostering mutual respect and understanding across cultures.
We celebrate Ally's remarkable contributions and eagerly anticipate the insights she will continue to share, guiding us further along this fascinating journey through five thousand years of Chinese history.
Check out her YouTube Channel.
You can also find her on Instagram and Facebook.
If you have any thoughts or questions, let us know at brittany@createitcompany.com
Have a Creator Spotlight idea or request?
♥️ Weekly Cause
Alfa Barrie’s Funeral Support, organized by Guineans Succeeding in America
https://www.gofundme.com/f/11-year-old-alfa-barrie-funeral
Alfa Barrie's Funeral Support
Ibrahim, Vice Chairmen of Guineans Succeeding in America- GSA, tragically lost his 11 year old brother Alfa Barrie last week.
The family needs help with funeral costs and the family's trip to Africa to mourn Alfa Barrie's passing.
Please consider donating to support Alfa Barrie's family.
💭 Final thoughts
Are you watching Succession? We are.
Countdown to the series finale is on.
On this note: I really appreciate a show that only has as many seasons as are necessary for the story. Too many shows have. 8+ seasons that really don't need it!
See you next week,
Brittany@Create It
Get yerself a content planner already!