📝Creators Weekly #25 - Discover the 2023 Creator Economy Trends - Exclusive Report & More Inside! 🎯
May 3, 2023
What's Cookin'? 110 meals is what's cookin'. Over the course of 87 hours and 46 minutes, Nigerian chef Hilda Baci broke the Guinness World Record (probably). The evidence is still being reviewed and can take up to 12 weeks to confirm.
In today’s issue:
Is Reusing Content the Next Big Thing in Content Marketing?
The 2023 Report: A Deep Dive into the Creator Economy
Creators Set to Cash in with TikTok's 'Work with Artists'
A Taste of France: Exploring Jamie Schler's Food Adventures
🔑 Key Stories
Recycling Content: New Trend in Content Marketing?
Fashion brand Reformation is applying its sustainability ethos to marketing, recycling viral content with creators donning their apparel.
Social media consultant Rachel Karten noticed Reformation's strategy of recreating viral videos, leading to a "halo effect" on the brand's engagement.
The move is deemed both "sneaky" and "smart" - diversifying the brand's content and feeding the algorithm with content guaranteed to perform well.
But does reusing content translate to actual sales?
Despite the entertaining nature of the content, some question the effectiveness of this strategy in driving product interest.
Joy Lola-James, co-founder of a Gen Z-focused influencer marketing agency, suggests that fresh, new, engaging stories about the brand might be more impactful.
While this strategy has opened new doors for content creators and brands, the long-term success in terms of sales remains to be seen.
Discover Reformation's Strategy
The 2023 Creator Economy Report
Wowza! This report is juicy. Lots of great info here.
It's full of insights on the changing landscape of the creator economy, providing detailed trends on platform preferences, content creation, and monetization strategies.
The discussion on AI tools for content creation provides a sneak peek into the future of the creator economy, making this report a must-read for those looking to stay ahead of the curve.
Here are some interesting takeaways:
TikTok and YouTube are the top favored and top-earning platforms at a relatively even rate in 2023. For both TikTok and YouTube, 26% of creators say they are their favorite platforms and 26% say they earn the most on either platform.
More than 40%of users tip creators an average of$5 to $10 on social media in 2023, a dramatic increase from only 17% in 2021.
The majority of content creators interviewed earn between $50K and $100K per year.
Podcasting and livestreaming are some of the top content styles consumed by users. As trends and policies continuously shift, creators are utilizing as many forms of content as possible to mitigate risks, increase discoverability, and retain followers.
Download the Creator Economy Report for FREE!
TikTok's 'Work with Artists': a New Monetization Opportunity for Creators
TikTok is testing a new feature, 'Work with Artists', allowing users to earn by creating content around paid music tasks.
The more successful the video is on the platform, the higher the earnings for the creator, with additional payouts for top-ranked content.
This initiative, potentially part of the 'Creator Next' monetization program, allows artists and labels to set a rewards budget to motivate TikTok creators to use their music.
Are there any benefits in addition to extra $$?
Some speculate that this feature could give creators the opportunity to not only earn more, but also widen their reach.
"Obviously this feature doesn’t pay enough to attract all influencers, but it can be worthwhile on a grass-roots level" writes Bobby Ownski.
Explore TikTok's 'Work with Artists' Feature
🤓 Bonus Stories
In a landmark move, over 150 African content moderators, essential to AI systems at Facebook, TikTok, and OpenAI, have formed a union to advocate for better work conditions and compensation. Woo! We! Love! Unions!
Sludge videos are the latest trend on TikTok. These zany, multi-layered video mashups are the digital equivalent of a wild rollercoaster ride, offering high-stimulus escapism and plenty of laughs. Some say they're proof our attention spans are shrinking... Oof!
Looking to jazz up your video content? I found this great article that will show you how to master the art of smartphone videos with a handful of simple steps. Check it outtt.
🔍 Try this: Content Tips & Suggestions
Case Study - Learning from Success and Failure
Hey creators, here's a little something to spice up your content - 'Creator Case Studies.' Consider it the 'making of' documentary for the content creation world.
This is where you pick apart successful (or not so successful) content campaigns or monetization strategies, revealing what worked, what flopped, and the golden nuggets of wisdom to be found.
1. Why it's a Winner
Why should you consider doing a case study? For starters, they're incredibly educational. They offer your audience a peek behind the curtain, showcasing the decisions and processes that shape a content campaign or monetization strategy.
Plus, who doesn't love a good story?
A case study takes your audience on a journey, with all the twists, turns, triumphs, and trials that come with it.
2. One Size Doesn't Fit All
The beauty of this concept is its versatility.
No matter your niche, there's a case study waiting to happen.
Lifestyle vloggers can break down successful social media campaigns. Tech reviewers can dissect the launch strategies of the latest gadgets. Fitness influencers can delve into the monetization strategies of popular workout apps.
The possibilities are endless.
3. Making it Your Own
Remember, this isn't just a report. It's a story, your story.
Bring your own style and personality to it. Make it interactive by inviting your audience to share their thoughts or experiences.
And most importantly, ensure that each case study concludes with actionable takeaways. This could be tips for your fellow creators or lessons for your audience, whatever suits your style.
So go ahead, get curious, and start peeling back the curtain. Happy creating!
🛠 Handy Dandy Tools
Notes: this reminds me a bit of the Bear app or a scaled down version of Evernote.Check out Reflect here.
Graphics:this looks like a pretty amazing deal for fully customizable icons and illustrations. Use Shape FREE here.
🌟 Creator Spotlight
From France with Love: Jamie Schler's Culinary Adventures
Jamie Schler
Food is on the mind today...
Maybe because I haven't had breakfast or maybe because I'm still thinking about these blueberry scones I made last week that might just be the best scones I've ever had.
Today, I'm excited to introduce you to a remarkable woman whose passion for food and culture has made her an international sensation. If you're a fan of all things delicious and fascinating, then you're going to love the American-in-France, food-aficionado, and hotel owner—Jamie Schler.
Food is an art form, a conversation, a story that tells us so much about a culture and its evolution. Jamie Schler, a Florida native turned French local, has spent the last 35 years exploring this concept, and boy, has she got stories to share.
Jamie is a food writer and author, specializing in French cuisine. And not just any cuisine, we're talking about the kind of home cooking that the French themselves whip up in their own kitchens.
Top off your New Year’s Eve revelry the traditional French way.
https://jamieschler.substack.com/p/authentic-french-onion-soup
It's a fascinating journey that led her from sunny Florida to the enchanting streets of France, with a little detour through Italy—where she trained as a milliner in Milan's oldest existing millinery studio, no less. But we digress.
Jamie's love for food is infectious, and she's won two IACP awards for her captivating food blogs. Her talent doesn't stop there though; she's also written for prestigious publications like the Huffington Post, Washington Post, Fine Cooking, Modern Farmer, The Art of Eating, and Bake From Scratch.
As a culinary chameleon, she's written two cookbooks—"Orange Appeal" and "Isolation Baking"—which are a testament to her love for food and its power to connect us. "Orange Appeal" is a celebration of her Floridian roots, paying homage to the fruit that first stole her heart, while "Isolation Baking" was her delicious response to the Covid-19 pandemic. She's even become a professional jam maker along the way!
Part 1: in which features a Queen
https://jamieschler.substack.com/p/le-macaron
But the real icing on the cake (or the glaze on the croissant, if you will), is her Substack newsletter, Life's a Feast. Here, Jamie shares her expertise on traditional French home cooking, complete with authentic recipes, a short history of each dish, and the possibility of turning this passion project into a cookbook someday. Her infectious enthusiasm and fun approach to food history make it a must-read for all food lovers!
In addition to writing about food and her culinary adventures, Jamie and her husband own the delightful 27-room Hôtel Diderot in the small French town of Chinon, located in the beautiful Loire Valley. It's a balancing act that she seems to manage with grace, charm, and, of course, delicious food.
As if that wasn't enough, Jamie also hosts a podcast, Stir Crazy with Jamie Schler. Here, she chats about food (and other things) with the most intriguing people, often cooking or baking with her guests. It's a unique blend of culinary delights and captivating conversations that even made musician Joe Walsh exclaim, "You ask the questions no one else asks!"
But wait, there's more! Jamie is working on three more book projects: a jam cookbook/instruction manual and two memoirs. One memoir is about her experience owning and running the Hôtel Diderot, and the other recounts how she ended up in France. She's sharing sneak peeks into these projects on her Substack for those curious souls willing to subscribe.
A secret (pastry) worth sharing
https://jamieschler.substack.com/p/gateau-nantais
Her motto is, "Life's a Feast," and it's clear that she truly embodies this philosophy. Jamie Schler has proven that you can take the girl out of Florida, but you can't take Florida out of the girl—at least not her love of oranges. So join her on this delicious journey, and remember to keep the fun in your own culinary adventures, too!
It's clear that Jamie is not just a creator; she's a passionate storyteller who knows how to whisk her audience into her world with her words. She's a testament to the power of following one's passion, and her work serves as a delightful reminder that indeed, "Life's a Feast."
Read her newsletter, listen to her podcast, visit her charming Hôtel Diderot if you ever find yourself in Loire Valley!
You can also find her on Instagram and Twitter.
If you have any thoughts or questions, let us know at brittany@createitcompany.com
Have a Creator Spotlight idea or request?
♥️ Weekly Cause
The Mulberry Bush
This UK-based nonprofit "transforms the lives of all those affected by childhood trauma, through specialist therapeutic services."
They also have a residential school that specializes in the rehabilitation of children suffering from trauma. These children have been through the worst and the school enables them to return to mainstream education and hopefully go on to contribute to society and live a safe and stable life as an adult.
They have an amazing success rate and have helped so many children.
Consider donating so they can continue to support children and if you're in the UK you can volunteer with them!
💭 Final thoughts
Hoping the weather is as nice where you are as it is here in Southern California!
Hoping to spend lots of time outside the rest of this week... preferably sipping an iced latte with a pastry in hand.
See you next week,
Brittany@Create It
Get yerself a content planner already!