📝 Branding 101: LinkedIn Secrets & Fan Strategy
June 28, 2023
I love the internet… Thanks to this TikTok, I now know that you can see what’s playing on radio stations around the world. And now you do too. Listen to what’s being played on Mallorca, in Ethiopia, Japan, or literally anywhere else.
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Explore live radio by rotating the globe.
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In today’s issue:
Amplifying Sports Engagement with Fan-Created Content
A psychological strategy to improve your content creation
Are we underestimating LinkedIn within the Creator Economy?
Embrace your authentic self: A dive into Alex Mathers' personal branding expertise
🔑 Key Stories
Sports Teams Harness the Power of Fan-Driven Content
Sports franchises are grappling with maintaining a fan connection amidst evolving fan dynamics, shifting from traditional corporate management to a more community-centric approach (Link).
Digital platforms seem to be an untapped resource as many sports organizations are discovering the potential of fan-generated content.
Experts suggest that authentic, fan-driven content may be the future of long-term fan engagement and sports betting.
How can sports franchises leverage fan-generated content?
Embracing fan content means giving fans a voice and making them feel seen.
Examples like Wrexham’s revitalization under Ryan Reynolds and Rob McElhenney and the Detroit Pistons collab with Big Sean illustrate the potential of community-focused strategies (Link).
Thriving in the future sports industry will most likely require integrating fans and emphasizing authenticity and experience over traditional forms of fan engagement.
Does the sports industry need a creator economy? Read more here (Link).
Is LinkedIn an Underestimated Powerhouse in the Creator Economy?
LinkedIn, traditionally known for its professional networking prowess, is now emerging as a playground for content creators.
The platform houses over 600 million professional profiles and offers a vast networking scope and a receptive audience for quality content (Link).
LinkedIn’s content creation model is unique, with success depending more on quality and authenticity rather than just follower count.
How does LinkedIn support creators? And how can someone benefit from creating content on Linked In?
Quality content and knowledge sharing naturally attract economic opportunities, with potential for high earnings even with a modest follower count (Link).
Tools like Creator Mode provide creators with access to analytics and performance metrics, which can be used to enhance their content strategy and appeal to potential sponsors or collaborators.
LinkedIn encourages authenticity and genuine connection, making it an ideal platform for creators to share their journeys, inspire others, and build a strong professional network.
Discover the secrets to successful content creation and career growth on LinkedIn (Link).
Use this Psychological Strategy to Help You Create Content
This one is for the folks who love learning about a little psychology (like me).
The global creator economy, now worth over $104 billion (yowza!), relies heavily on user engagement, making the production of engaging content vital.
The Baadar-Meinhoff phenomenon, or frequency illusion, can help creators find innovative content ideas in everyday experiences.
By focusing attention on specific topics or concepts, creators can identify and utilize patterns more easily, simplifying the content creation process (Link).
What exactly is the Baader-Meinhoff Phenomenon?
The Baader-Meinhoff phenomenon is a cognitive bias where a new concept or experience seems to occur everywhere once we become aware of it, primarily because our brains seek patterns (Link).
Ex. you have a conversation about red cars and then it suddenly feels like you’re seeing red cars all the time.
This phenomenon combines selective attention and confirmation bias: we tend to notice and remember things that align with our focus, making it appear as if these elements are more prevalent.
How can Creators benefit from this phenomenon?
Content creators can harness this bias to expand their awareness, enabling them to effortlessly generate content.
All they have to do: focus their attention on a specific topic, noticing related patterns in their day-to-day experiences, and converting these insights into engaging content.
Unlock your content creation potential. Click here to delve deeper into how the Baader-Meinhoff phenomenon can transform your creative process (Link).
🤓 Bonus Stories
1 in 6 Americans unfollow social media contacts over religious content according to a Pew Research Study (Link).
Boost your SEO & Content Marketing with these 5 innovative AI-driven strategies (+ tools!) (Link).
Speaking of AI… there’s no room for AI in music apparently: the Grammy Awards has restricted eligibility to human creators only (Link).
🔍 Try this: Content Tips & Suggestions
Time to do a little… Sleuthing
The other day I stumbled upon a TikTok from a woman who is indulging in her self-proclaimed “favorite TikTok holiday:” I’m a Private Chef in the Hamptons.
She says it’s a reality competition series with a twist: none of these contestants signed up for it, the TikToker is the sole judge and she doesn’t get to consume any of the food.
The contenders? A vibrant and eclectic roster of private chefs: Meredith of Wishbone Kitchen, Seth Boylan, Kara Fauerbach, Rob Li, Dyanne Iandoli, and Juliana White.
Though my familiarity had only extended to Meredith and her captivating “Life as a Private Chef in the Hamptons” series, this fun TikTok series had me clicking the follow button for all, ready to delve deeper into the world of private chef content.
This TikTok got me thinking about the dynamic nature of competition in the creator space. It dawned on me, amid the virtual culinary spectacle, that the Hamptons must be teeming with private chefs, each brewing their own unique content.
It makes one wonder: do these chefs follow one another? Do they consume each other’s content? Or after a day spent in the kitchen do they seek refuge from culinary content, preferring to watch something else?
This ~culinary contemplation~ serves as a perfect metaphor for the wider world of content creation. Whether you’re a seasoned creator or an ambitious newcomer, one day you’re the innovator, the next, you might find yourself trying to keep up.
The art of content creation, much like cooking, requires you to keep things fresh, your techniques current, and your content exciting.
So how do we ensure that we’re not following the same ol’ recipe for every bit of content we’re creating, but instead delivering fresh and unique posts?
One often overlooked strategy is doing a bit of spying.
Just as these Hamptons chefs may study each other’s plating techniques or flavor combinations, content creators too can draw a ton of value from observing what’s going on in their space.
Because this post is a bit long, you can click here to learn why this approach is so helpful and how you can best use it to spice up your content strategy… (Link).
6 Simple Tips for Spying on the Competition
🌟 Creator Spotlight
Unleash Your Inner Dragon: Discover the Power of Authentic Personal Branding with Alex Mathers
Navigating the virtual world of digital marketing and personal branding can often feel like being lost in a maze, with conflicting advice echoing from every corner.
If this is the case for you, you’re not alone; many of us find the abundance of 'guru advice' online overwhelming, rather than enlightening.
In this bustling digital sphere, it becomes crucial to find a mentor whose wisdom resonates with your quest for authentic branding.
Enter Alex Mathers, the innovative mind behind the Mastery Den, who has etched his distinct mark in the realm of personal branding.
His writings and guidance, lauded by an audience of over 150,000 readers, break away from the clutter and provide practical, impactful strategies for brand building.
His philosophy surpasses conventional personal branding wisdom, advocating for the power of self-belief, the discovery of one's potential, and the courage to aim high.
If you yearn for a unique, empowering take on personal branding, don't miss out on the insightful journey that Mathers offers.
Unearth the dragon within you, ready to assert your authenticity in the digital world.
Delve into the full blog post to learn how to steer clear of common personal branding mistakes, connect emotionally with your audience, and assert yourself as an expert in your field.
Click here now to transform your digital branding journey and carve your unique path in the online realm!
Unlocking Personal Branding Success: A Deep Dive into Alex Mathers' Mastery Den Newsletter
If you have any thoughts or questions, let us know at brittany@createitcompany.com
Have a Creator Spotlight idea or request?
♥️ Weekly Cause
Family Equality
A Place Called Home (APCH) is a sanctuary of hope in South Central Los Angeles, transforming lives through arts, education, and wellness programs.
Since 1993 they’ve empowered over 20,000 youth and families caught in a cycle of poverty and crime.
They guide their members towards self-reliance, bolster their resilience, and nurture their dreams, empowering them to develop healthy, fulfilling, and purposeful lives.
Now more than ever they could use your support to continue uplifting young lives and futures as they look to extend their reach, enhance programs, and continue making a differences in thousands of more lives.
If you can, donate to APCH today.
Your contribution can help a young person escape adversity and embrace their potential and create a brighter, more inclusive future.
💭 Final thoughts
It’s finally feeling like summer in Southern CA this week! The clouds have burned off and it’s getting toasty. I’m planning to make my way to the beach this weekend.
Hope it’s warm and sunny where you are too.
See you next week,
Brittany@Create It